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We are kick-starting a new weekly feature ‘Adland Rockstars’ on www.campaignindia.in from today. It's a column which will identify one professional from the advertising, media or marketing business every week and will eventually put them in the hot seat.Now, who are these Adland Rockstars? Well, they are the people who make Adland the exciting and unique place it is. They are smart, young (under 35, to be precise!), talented, interesting and are obviously taking the ad world by storm.
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Totalling $25 billion higher than Netflix’s bid, analysts say whichever company ultimately secures WBD will gain a decisive advantage in the streaming wars.
Under-16 digital behaviour in Australia is about to change, and ripple effects for brands will be everywhere.
Kotak Life’s latest ad reframes retirement as reinvention, using a mirror monologue to tackle India’s chronic tendency to postpone long-term planning.
The industry is expected to grow from $32.2 billion in 2024 to $47.2 billion by 2029, nearly twice the global average of 4.2%.