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We are kick-starting a new weekly feature ‘Adland Rockstars’ on www.campaignindia.in from today. It's a column which will identify one professional from the advertising, media or marketing business every week and will eventually put them in the hot seat.Now, who are these Adland Rockstars? Well, they are the people who make Adland the exciting and unique place it is. They are smart, young (under 35, to be precise!), talented, interesting and are obviously taking the ad world by storm.
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NDTV has announced the appointment of Sucherita Kukreti as Senior Executive Editor & Prime Time Anchor, NDTV India.
The industry has moved from a transactional market to one driven by unique shareable experiences that turn consumption into an expression of the consumer’s identity.
Meta’s new whitepaper charts the rise of new tech-native agencies in the region, and how their home-grown platforms and performance-tied models are changing how brands buy and measure marketing.
76 years after Bernbach, Doyle and Dane rewired the ad world, DDB might be headed for exit as Omnicom-IPG merger takes shape.