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We are kick-starting a new weekly feature ‘Adland Rockstars’ on www.campaignindia.in from today. It's a column which will identify one professional from the advertising, media or marketing business every week and will eventually put them in the hot seat.Now, who are these Adland Rockstars? Well, they are the people who make Adland the exciting and unique place it is. They are smart, young (under 35, to be precise!), talented, interesting and are obviously taking the ad world by storm.
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Between comparison charts and keywords searches, the humble product page has begun to lose its shine.
The era of the accountable, standardised ecosystem is beginning.
From global awards to brave work, Indian independent ad agencies are grateful that for the opportunity to come out of the shadows of larging holding companies.
What we call 'media fragmentation' is simply reality catching up with an industry that prefers linear planning templates.