Aditya Birla Group's domestic textiles division has appointed Publicis India to handle its creative duties for its Linen Club brand. The account was won following a multi-agency pitch and will be handled from the agency's Mumbai office.
Satyaki Ghosh, CEO, Domestic Textiles, Aditya Birla Group, said, "We have been pioneers in linen in the country, and Linen Club has been a market leader since its introduction back in 2000. We are seeing more competition now, which is always good. As leaders, our efforts must stay focussed on growing the category and the brand. To partner us effectively on this journey, we saw in Publicis India a partner who shares our passion. We look forward to working with the best minds at the agency to take us to the next level.”
Srija Chatterjee, managing director, Publicis India, said, “We couldn’t be happier to have a brand like Linen Club as part of our ever-growing portfolio. Linen Club is the leader in its space and now is just the right time to give it a fresh voice, one that is relevant today, and we are ecstatic that we have been chosen to have this new conversation.”
Bobby Pawar, MD and CCO, Publicis India, said, “It’s always a delight when you meet a client that’s as creatively inclined as you are. We can’t wait to collaborate with the team. In the coming months, we’ll see some great work coming out for Linen Club”.
Nakul Chopra, senior advisor, Publicis India, added, “We are honoured to have been chosen to partner Linen Club. Our legacy with fashion and apparel combined with some of the new tools and techniques at our disposal will prove invaluable in taking the brand to the next level. Linen Club is a pioneer, and we will strive for the communication to reflect that.”