Advertising
Campaign India Team
Jun 01, 2017

Aditya Birla Group ropes in Publicis as its creative agency for Linen Club

Account won post a multi-agency pitch

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI agents collapse the wall between marketing and CX

1 AI agents collapse the wall between marketing and CX

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

2 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

AI’s double-click: More speed, less soul?

3 AI’s double-click: More speed, less soul?

Consumer health giant Kenvue begins global agency review

4 Consumer health giant Kenvue begins global agency review

Haleon splits global creative account with WPP and Publicis Groupe

5 Haleon splits global creative account with WPP and Publicis Groupe

Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

6 Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

Monsoon rains force brands to rethink festive advertising

7 Monsoon rains force brands to rethink festive advertising

Grey’s global CEO Laura Maness departs

8 Grey’s global CEO Laura Maness departs

‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

9 ‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

Edelman makes global leadership changes

10 Edelman makes global leadership changes

Related Articles

Aditya Birla Group expands to paints business
Marketing
Sep 14, 2023
Campaign India Team

Aditya Birla Group expands to paints business

Aditya Birla Group appoints Prashanth Aluru for its venture TMRW
Marketing
Jun 01, 2022
Campaign India Team

Aditya Birla Group appoints Prashanth Aluru for its ...

Srija Chatterjee exits Publicis Worldwide India
Advertising
Sep 03, 2020
Campaign India Team

Srija Chatterjee exits Publicis Worldwide India

Strumming the strings of change, Aditya Birla Group pays a musical tribute to Mahatma Gandhi
Advertising
Oct 03, 2024
Campaign India Team

Strumming the strings of change, Aditya Birla Group ...

Just Published

India’s creative economy is poised for its global leap
Media
13 hours ago
Campaign India Team

India’s creative economy is poised for its global leap

FICCI Frames 2025 underlined that India’s next creative milestone will come not from output, but from collaboration, innovation, and global cultural resonance.

Duolingo rolls out its new ad platform
Media
13 hours ago
Staff Reporters

Duolingo rolls out its new ad platform

The in-house platform offers brands a fresh way to advertise on the language learning app with signature characters and animated storytelling.

Domino’s bakes craveability into its first brand refresh in 13 years
Marketing
13 hours ago
Shannon Miller

Domino’s bakes craveability into its first brand ...

With a new ‘Cravemark’ and help from Shaboozey, the pizza giant and agency WorkInProgress reconsiders its identity from a position of strength.

McDonald’s India walks the line between value and novelty
Advertising
13 hours ago
Vinita Bhatia

McDonald’s India walks the line between value and ...

Arvind RP, CMO of McDonald’s India (West & South) outlines how the QSR is adapting to India’s value-conscious yet upgrade-seeking consumers in a fragmented market.