DDB MudraMax has appointed Sommnath Sengupta as head-tech innovations, OOH and experiential. He moves from Kinetic Worldwide where he has NCD.
His mandate at the agency is to put digital and tech at the heart of each campaign.
Based in Mumbai, Sengupta will be 'working closely' with Sanjay Shukla, president, DDB MudraMax (OOH, events and experiential).
Sengupta said, “I am looking forward for an innovative association with DDB MudraMax. When we integrate technology with storytelling experience, we will be able to gather ‘data’ which is an integral part of any campaign. We will be providing in-house, end to end technology solution from concept – design – execution for our clients.”
Gour Gupta, executive director, DDB Mudra Group and CEO, DDB MudraMax (OOH, events and experiential) said, “Somm’s restless passion for technology’s integration in storytelling and interaction delighted me. He is the right fit to drive our tech integration and content. Since technology is our ally in storytelling experience, we will be offering our clients a bouquet of tech innovations and content creations with the integration of social media and data.”
In a career spanning 15 years he has also worked with Madison OOH, Ogilvy Action and Bates141.