Campaign India Team
Mar 10, 2014

Adfest 2014: JWT bags Gold for Nike ‘Parallel Journeys’, 16 other winners from India on day three

Nike film also bags a Lotus Root; McCann Worldgroup India adds three Silver, two Bronze to tally; Taproot bags Silver

Adfest 2014: JWT bags Gold for Nike ‘Parallel Journeys’, 16 other winners from India on day three

JWT India bagged a Gold on the last day of Adfest 2014. The agency won a Gold in the Film Lotus category for Nike 'Parallel Journeys'.

The agency also bagged a Lotus Root (to recognise ideas inspired by local cultures) and a finalist award in the Lotus Root category for the film.

McCann Worldgroup India added to its tally from day one, with three Silver, two Bronze and one finalist awards. The agency's Silver metals came in the Outdoor Lotus (two) and Media Lotus categories. In the Outdoor Lotus category, its entries 'William Shakespeare/ Oscar Wilde' for Audiobooks, and 'Tangerine, Mango, Pear' for Big Babol won Silver. 'The B Movie Star' for Aids Awareness won Silver in the Media category.

McCann also bagged two Bronze metals on the night. One of them was for Audiobooks, while the other was for its entry 'Rain Catching Adshel' for Both Bronze awards for the agency were in the in the Outdoor Lotus category. The agency also bagged a finalist award for Audiobooks in Outdoor Lotus.

Taproot India won a Silver for its work 'Farmer Sucides' for The Times of India in the Outdoor Lotus competition. The agency bagged two finalist awards in the Lotus Roots category for the same campaign.

TBWA India bagged two Bronze metals for work on Adidas. Both the metals came in the Outdoor Lotus category for the entry titled 'Wall Cricket'.

Grey's entry 'Positive and Negative' for Duracell was among the awards on the second night of the awards as well. The entry bagged Bronze in the Outdoor competition.

BBDO India also bagged Bronze on day two at Adfest 2014. The agency's entry 'Stick it Art' for Public Awareness bagged a Bronze in the Media Lotus competition. The agency also received a finalist award for Gillette 'Soldier for Women' in the Lotus Roots category.

Also read: Adfest 2014: McCann (three), Creativeland, Grey bag Golds

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