AdAsia 2009, the biennial conference organised by the Asian Federation of Advertising Associations (AFAA), will be held at the Kuala Lumpur Convention Centre from 22 to 24 October 2009. The theme of this year's conference is “Redefining the Future” and it aims to address the current economic situation by advocating changes for long-term stability.
“The recession is only a part of the problem,” says Peter Anthony Das, organising chairman of AdAsia 09. “The media landscape continues to evolve with the entry of New Media platforms. Consumer behavioural patterns have also shifted dramatically with the intrusion of social networks and blogs.”
Delegates from AFAA 16 member countries, including Japan, India, South Korea, Indonesia, Thailand, and Singapore, will have an opportunity to get insights from industry veterans on defining the new marketing order of tomorrow.
Day One of the conference will focus on “The Age of Responsibility” highlighting how Asian brands need to behave, perform, and innovate to secure a share of the global market. Day Two will focus on “Thriving in Uncertain Times” with speakers defining some ground rules on establishing paths to success.
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