Account Planning Group (APG), a community of planners and strategists across the globe is set to formally begin operations in India.
The community will be headed by Sudeep Gohil, CSO and managing partner, Publicis India. While APG has already hosted an event in October in India, it will begin its India chapter officially in the second week of December with an inaugural session featuring Ravi Deshpande, founder and chairman of Whyness Worldwide. He will deliver a talk on 'Culture and Creativity' on 13 December.
The Account Planning Group is a membership organisation that promotes smarter thinking.It is headquartered in London. It is a not-for-profit organisation run for and by its members: primarily account planners in advertising agencies. It's expanding with a community of communications strategists, including media planners, channel planners, digital planners and DM planners.
Gohil said, “Globally, the APG is a well-established body with a number of countries including UK, Australia, Canada and Germany - successfully running their operations with partner agencies in individual markets. It was surprising that India, despite being the hub where so many great ideas take birth, didn’t have the APG to bring together and celebrate achievements of the planning community. That will now be a thing of the past as we have set up a core committee for APG India that will work closely in formulating the core objectives and will also create a platform for people to engage, deliberate and debate. We are thankful to Ravi Deshpande for gracing the inaugural function, and we look forward to hosting similar events on a regular basis across the country.”
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