Campaign India Team
Nov 08, 2021

Abhay Singh Kumpawat joins Bolo Live as VP - marketing

Moves from Mitron TV

Abhay Singh Kumpawat
Abhay Singh Kumpawat
Bolo Live, a social live-streaming platform, has announced the appointment of Abhay Singh Kumpawat as its vice president, marketing. He will lead digital, product, and brand marketing initiatives for Bolo Live.
 
He moves from Mitron TV, where he was head of growth and marketing.
 
Kumpawat said, “Driving business value through real-time, relevant conversations between the content creators and their fans has never been more challenging yet exciting with the complexity and volume of marketing channels in today’s era. An exciting market opportunity at the amalgamation of live streaming, microtransactions, and gamification coupled with addressable market size, a profitable business model, the founders’ vision, and the quality of young talent within the team is a great combination at Bolo Live. I am excited to take this opportunity and look forward to driving exponential growth at Bolo Live as we build the largest platform that democratises monetisation for content creators.”
 
Varun Saxena, co-founder and CEO, Bolo Live, said, “As we chase bigger ambitions, it is key to ensure that the growth and marketing strategies of the company keeps pace with the evolving business. It is exciting to have Abhay on board as he brings in stellar expertise in the field of growth and marketing. He has a clear vision for the future of marketing and innovation and can build a strategic team to execute the vision at Bolo Live. Abhay is an all-rounder who also has an entrepreneurial bent and we do foresee that the team and the brand will flourish under his guidance. We are currently ramping up the team aggressively and in the next few weeks will see announcements of prominent hiring across technology, product and marketing roles."
 
Tanmai Paul, co-founder and CPO, Bolo Live, said, “Abhay’s appointment is another validation of our commitment and leadership in the industry. As we continue our transformational journey, we are poised for unparalleled growth and innovation. We are confident that Abhay’s vision and in-depth understanding of the consumer internet marketing landscape will translate into the exponential growth of the percentage of power users on the platform."
 
Along with a couple of entrepreneurial ventures, Kumpawat has also had stints with Yourquote and Orient Paper. 
 
Source:
Campaign India

Related Articles

Just Published

4 hours ago

Why India’s creator economy is becoming every ...

It will influence over $1 trillion in spend by 2030, with brands set to boost creator marketing budgets 1.5 to 3x in the next three years, according to a BCG report.

5 hours ago

AI, copyright, and creativity: The fine line ...

With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland faces the challenge of integrating AI while respecting copyright, originality, and the livelihoods of creators.

2 days ago

Amazon unveils first brand overhaul in 25 years, ...

The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.

3 days ago

Cheil India restructures as Cheil SWA Group

The network combines creative, digital, retail, and technology capabilities to deliver integrated marketing solutions.