Abhay Singh Kumpawat joins Bolo Live as VP - marketing
Moves from Mitron TV
Nov 08, 2021 07:10:00 AM | Article | Campaign India Team
Bolo Live, a social live-streaming platform, has announced the appointment of Abhay Singh Kumpawat as its vice president, marketing. He will lead digital, product, and brand marketing initiatives for Bolo Live.
He moves from Mitron TV, where he was head of growth and marketing.
Kumpawat said, “Driving business value through real-time, relevant conversations between the content creators and their fans has never been more challenging yet exciting with the complexity and volume of marketing channels in today’s era. An exciting market opportunity at the amalgamation of live streaming, microtransactions, and gamification coupled with addressable market size, a profitable business model, the founders’ vision, and the quality of young talent within the team is a great combination at Bolo Live. I am excited to take this opportunity and look forward to driving exponential growth at Bolo Live as we build the largest platform that democratises monetisation for content creators.”
Varun Saxena, co-founder and CEO, Bolo Live, said, “As we chase bigger ambitions, it is key to ensure that the growth and marketing strategies of the company keeps pace with the evolving business. It is exciting to have Abhay on board as he brings in stellar expertise in the field of growth and marketing. He has a clear vision for the future of marketing and innovation and can build a strategic team to execute the vision at Bolo Live. Abhay is an all-rounder who also has an entrepreneurial bent and we do foresee that the team and the brand will flourish under his guidance. We are currently ramping up the team aggressively and in the next few weeks will see announcements of prominent hiring across technology, product and marketing roles."
Tanmai Paul, co-founder and CPO, Bolo Live, said, “Abhay’s appointment is another validation of our commitment and leadership in the industry. As we continue our transformational journey, we are poised for unparalleled growth and innovation. We are confident that Abhay’s vision and in-depth understanding of the consumer internet marketing landscape will translate into the exponential growth of the percentage of power users on the platform."
Along with a couple of entrepreneurial ventures, Kumpawat has also had stints with Yourquote and Orient Paper.