82.5 Communications has won the communications mandate for Ajanta Shoes.
The account was won post a multi-agency pitch and will be handled by the agency’s Kolkata office.
The agency has also rolled out the first campaign titled ‘Ready to Step Out’, for the brand’s sub-brand Royalz's collection.
Sagnik Banik, MD, Ajanta Shoes, said, “In the backdrop of lockdowns and restrictions, we wanted to create a feel-good vibe, and briefed 82.5 that the campaign should be drawn on the urge of people to get back to normality.”
Sumanto Chattopadhyay, chairman and CCO, 82.5 Communications India, said, “Our association with Ajanta Shoes has put a spring in our step. As the world slowly but surely ventures back into the outside world, we are ready with our advertisements for Ajanta's Royalz sandals. May this be the first of many wonderful campaigns, beginning a journey into an ever-brighter future for Ajanta Shoes.”
Sharmista Dev, head of 82.5 Communications, Kolkata, added, “Shoes are an intrinsic part of dressing up when we go out. Being in a lockdown mode has taken away this simple pleasure of dressing up. So, we wanted to remind people of just that, as they're getting ready to step out. But of course, stepping out with caution. I must add that we're thrilled to win the Ajanta shoes business and partner them in their growth journey.”
Mayur Varma, executive creative director, 82.5 Communications - Mumbai and Kolkata said, “As the country gears up to step out again, Ajanta will gear up your feet. Of course, responsibly.”