24 hours with ... Sandiip Kapur

Name: Sandiip Kapur

Role: Founder and managing director, Promodome Communications

Professional mantra: “Consistency and creativity are the keys to building lasting brands.”

Personal mantra: “Never stop learning and evolving. Every day is an opportunity to improve.”

8:00 AM: I start my day early with meditation. This helps me clear my mind and set the tone for the day.

9:00 AM: A brisk walk or light workout, followed by some time reading the morning news  and checking stock market updates, warms me up for my daily work-routine—much like easing a car into first gear. It helps me stay updated on two fronts, the industry and world affairs.

10:30 AM: This is the time when I head to the office or set up for meetings—if I am working remotely. I begin my workday by reviewing key tasks, checking in with team members, and ensuring everything is on track.

1:30 PM: Lunch break. I prefer a quick, healthy meal that gives me the energy to power through the rest of the day.

2:00 PM: This is when I focus on client work—reviewing creative concepts, or brainstorming with the team. Every day brings something new—whether it is an advertising campaign or the post-production of a film.

4:30 PM: It’s time to connect with stakeholders, whether by checking on film progress or engaging in conversations with brands about their communication strategies.

6:00 PM: As my workday draws to a close, I turn to personal projects I am passionate about, such as interior design and exploring ideas for future productions.

7:30 PM: Hit the gym.

9:00 PM: As the evening unfolds, I take comfort in a happy and peaceful dinner with my family—a special moment to relax and unwind.

10:00 PM: Just before heading to bed, I either watch a film, catch up on industry updates, or read a book, to unwind and end the day.

11:30 PM: Off to bed, ready for a soothing sleep.

Saturdays and Sundays:

My weekends comprise a combination of relaxation and catching up on things I enjoy. I start the day with a relaxed breakfast, followed by either reading or taking time for creative thinking—often reflecting on ideas for future campaigns or films. I use the afternoons for personal projects—whether it is writing or reviewing scripts. I also make sure to connect with close friends.

In the evenings, I love watching films, especially independent or international cinema, to stay inspired. Weekends are also family-oriented, making sure to balance work and personal life.