141Sercon has unveiled its proprietary marketing tool called Pulse Suite, which consists of three online marketing tools namely Market Pulse, Shoppers Pulse and Event Pulse.
These tools are aimed at helping brands understand complex consumer behavior and drive communication and consumer engagement.
Market Pulse, is an online field marketing tool that will enable marketers to get a store/format/region specific, snapshot of their point of sale effectiveness versus that of the competitors. This tool also generates last mile insights which allow the brand to focus it's marketing budgets on consumer touch points where they would give the best results.
Shoppers' Pulse attempts to measure the impact of point of sale presence of a brand on the conversions of prospect to a customer. It also attempts to generate last mile insights which allow brands to focus its marketing budgets where they would get the best results.
Lastly, Event Pulse will attempt to assess the impact that a strategic promotional event will have on the audience or participant vis-à-vis their propensity to the brand being promoted. This tool helps in generating insights which allow the brand to determine the nature of event related association which has the highest returns in terms of conversion.
Vijay Singh, managing director, 141 Sercon said, "Pulse Suite can be leveraged to break the tyranny of conventional and run-of-the-mill rules which influence brand performance to make them more flexible and consumer friendly."
The agency says that Pulse Suite allows multiple projects to run at one go without using complex IT infrastructure involving high costs and says the data can be tracked through a simple log-in system.