Ben Bold
Nov 07, 2014

John Lewis Christmas ads 2007 to 2014: from humble roots to national event

As the nation - and marketing community - quivered in anticipation of the launch of John Lewis' magnum opus - revealed as the tale of love and friendship, Monty the Penguin - Marketing charts the evolution of the campaign from 2007 to the present day

John Lewis' 2013 Christmas ad extravaganza: 'the bear and the hare'

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

11 hours ago

WhatsApp deepens business play with ads, payments, ...

At its Mumbai summit, it rolled out tools spanning ads, transactions and citizen services, aiming to embed itself deeper into India’s marketing and commerce ecosystem.

11 hours ago

Why does everyone love to hate WPP?

The industry loves to bet on who’s down. But no one—WPP, Publicis, or Accenture—has cracked the future yet, argues a former holding-company insider turned consultant.

16 hours ago

Conversational AI: Why India’s marketers can’t ...

AI-enabled voice assistants are reshaping how consumers shop and search—demanding experiences that are useful, personal, and rooted in local context.

17 hours ago

World Gold Council reframes jewellery for everyday ...

INSIDE THE AD: BBDO India’s ‘The Moment is Gold’ campaign shifts the messaging from ceremonial milestones to micro-moments, targeting Gen Z and millennial buyers.