Campaign India Team
Mar 20, 2023

Yatra Online takes the stress out of travel

Watch the film conceptualised by Social Panga here

Yatra Online has rolled out a campaign 'Jab Yatra hai toh kaahe ka dar, #BindaasPlanKar' (When Yatra is onboard, why to fear, #PlanFreely), featuring cricketers Shafali Verma, Shikha Pandey, Taniya Bhatia, Alice Capsey and Tara Norris, to highlight its zero cancellation offering. 

 

Conceptualised by Social Panga, the film showcases how Yatra aims to ensure smooth travel for its consumers if any disruptions occur. It features Pandey worried about her Goa flight bookings. Bhatia and Verma try to ensure her that if she books her flight tickets on Yatra, she can plan her trip freely without having to worry about the cancellation fees. 

 

Dhruv Shringi, director and chief executive officer, Yatra Online, said, “We understand that travellers want to explore the world, but unforeseen circumstances can lead to cancellations. With cancellation protection features and #bindassplankar, we aim to provide a safety net for our customers, ensuring that they can travel with confidence. The expression of our campaign is a portrayal of our continued dedication to offer a carefree experience to our consumers. Travellers have evolved preferences, and we are excited to introduce a flexible, comfortable, and cost-effective feature for their travel planning.”

 

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Bachelor pads get a 'Big Billion' reality check

Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.

1 day ago

Apollo Tyres replaces Dream11 as Team India jersey ...

Dream11’s deal ended prematurely after the government passed a law banning real-money gaming platforms.

1 day ago

Amazon launches new AI creative partner in ads console

The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.

1 day ago

The job of advertising is not to sell

"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.