1 month ago| article
Watch the film conceptualised by Social Panga here
Mar 20, 2023 05:01:00 PM | Video | Campaign India Team Share -
Yatra Online has rolled out a campaign 'Jab Yatra hai toh kaahe ka dar, #BindaasPlanKar' (When Yatra is onboard, why to fear, #PlanFreely), featuring cricketers Shafali Verma, Shikha Pandey, Taniya Bhatia, Alice Capsey and Tara Norris, to highlight its zero cancellation offering.
Conceptualised by Social Panga, the film showcases how Yatra aims to ensure smooth travel for its consumers if any disruptions occur. It features Pandey worried about her Goa flight bookings. Bhatia and Verma try to ensure her that if she books her flight tickets on Yatra, she can plan her trip freely without having to worry about the cancellation fees.
Dhruv Shringi, director and chief executive officer, Yatra Online, said, “We understand that travellers want to explore the world, but unforeseen circumstances can lead to cancellations. With cancellation protection features and #bindassplankar, we aim to provide a safety net for our customers, ensuring that they can travel with confidence. The expression of our campaign is a portrayal of our continued dedication to offer a carefree experience to our consumers. Travellers have evolved preferences, and we are excited to introduce a flexible, comfortable, and cost-effective feature for their travel planning.”