Welspun has rolled out a campaign titled 'many reasons to smile' highlighting the company's businesses and their impact on consumers.
Conceptualised by Ogilvy, the film features different snippets of Indian families and communities interacting with Welspun's diverse products from line pipes to warehousing and infrastructure to flooring. The corporate film aims to build awareness for Welspun as a conglomerate.
Dipali Goenka, CEO and joint managing director, Welspun India, said, “The campaign highlights the fact that we are guided, by a strong consumer focus in everything we do, and we are growing with the communities we serve and operate. The film embodies the joy of putting one's trust in a company that has made its presence felt in more ways than one. We are telling a powerful story of who we are, what we offer and how we are championing our purpose. We are guided by our values to positively impact the stakeholders through innovation, technology, inclusive and sustainable growth.”
Piyush Pandey, chairman of global creative and executive chairman - India, Ogilvy, said, “Making this ad was an interesting exercise. It was about touching peoples hearts while sharing the story of Welspun touching their lives in so many ways. I enjoyed being a part of the team in its creation. Welspun has great stories of sustainability and I look forward to sharing those in the coming days.”
