Toyota Germany has released a film which narrates the story of Heinz, an elderly gentleman.
The film conceptualised by Saatchi & Saatchi shows Heinz go through images from the past and recalling his story. He talks about his love story with Carina (his sedan), which has lasted 40 years. When he comes to the part about having had the same car for the last 40 years, it strikes him that he could have had a bit more variety in life. The film promotes Toyota Germany's '‘NEU bleibt NEU' scheme which urges users to trade their Toyota for a new one every three years.
Alexander Reiss, ECD, Saatchi and Saatchi, said, "A Toyota is made to last forever. But for those of us who don’t want to wait forever there is ‘NEU bleibt NEU’. It’s a good springboard to load up the actual financing product with emotions. With the film ‘Everlasting Love’ we show with a wink that Toyota customers can have both: a new car and a reliable partner for life."