Healthcare service provider Fortis takes up the cause of organ donation to drive a systemic change in the perception and the behaviour surrounding organ donation and to increase the number of donation pledges.
The latest digital film that has been created by Leo Burnett India and released by Madison World takes this thought forward.
Jasrita Dhir, head – brand, marketing and CSR, Fortis Healthcare said, “In a nation of a billion plus individuals, we don’t even have one-per-million donors. While organ donation has the potential to impact half a million lives directly and many more indirectly, even a single life saved through this campaign makes it a worthy cause. Through this initiative we get to live the Fortis credo of saving and enriching lives.”
Amit Nandwani, executive creative director, Leo Burnett India said, "With most organ donation ads talking about the plight of patients in urgent need of an organ, we wanted to have a larger emotional payoff for the donor in our communication. So, through a simple human story, we tried to portray how an emotional bond can be formed between the donor's family and the recipient, and how donors can continue to live on in others even after they are gone."
Brand: Fortis Healthcare
Head – Brand, Marketing & CSR: Jasrita Dhir
Creative Agency: Leo Burnett India
Executive Creative Director: Amit Nandwani
Creative Director: Rohan Kumar
Associate Creative Director: Mukul Upadhyay
CEO, Leo Burnett South Asia & Publicis Communications India: Saurabh Varma
MD – India & CCO – South Asia, Leo Burnett: Rajdeepak Das
MD – India & CSO – South Asia, Leo Burnett: Dheeraj Sinha
President – North India: Samir Gangahar
Executive Vice President: Gaurav Dudeja
Associate Vice President: Neha Kapoor
Brand Partner: Adi Vyas
Production House: Full Circle Communications
Director: Puneet Prakash
Producer: Gautam Vaze