Campaign India Team
Nov 11, 2016

Weekend Watch: Aarifa's journey, from depression to self-expression

View the video from Culture Machine's channel Blush here

Blush, a digital channel for women, has rolled out a new video. This one tells the journey of Aarifa Bhinderwala, a Bohri Muslim woman from Mumbai. 
 
Aarifa narrates her journey as a pole dancer, and how it helped her overcome depression. She was attracted to the dance form when visiting family in Australia, and instinctively enrolled for classes. The move proved fruitful. The four and a half-minute video shows Bhinderwala today teaching the dance form professionally, in Mumbai. Her students include women of all sizes. Aarifa's mother is proud of her, amidst a society that shows little respect for the dance form associated with strip clubs. For Aarifa, it was liberation, and a way to express herself, comfortable in her skin.
Source:
Campaign India

Related Articles

Just Published

4 hours ago

India dominates Effies APAC 2024 finalists

No less than 47 of the 121 APAC finalists hail from India, more than Australia and New Zealand, it's next two competitors, combined.

5 hours ago

Beyond rainbow logos: Navigating Pride month in the ...

While some brands genuinely care about, and support, the LGBTQ+ community through the year, others indulge in rainbow-washing during Pride Month just to be trendy.

5 hours ago

Campaign Global Agency of the Year Awards 2023: ...

India's White Rivers Media grabbed the silver in the Independent Digital Agency of the Year category at the inaugural ceremony.

6 hours ago

IAS partners with Pinterest, Reddit to provide ...

The partnerships will give global advertisers an additional layer of third-party transparency as they reach and engage with social media platforms.