Campaign India Team
Nov 11, 2016

Weekend Watch: Aarifa's journey, from depression to self-expression

View the video from Culture Machine's channel Blush here

Blush, a digital channel for women, has rolled out a new video. This one tells the journey of Aarifa Bhinderwala, a Bohri Muslim woman from Mumbai. 
 
Aarifa narrates her journey as a pole dancer, and how it helped her overcome depression. She was attracted to the dance form when visiting family in Australia, and instinctively enrolled for classes. The move proved fruitful. The four and a half-minute video shows Bhinderwala today teaching the dance form professionally, in Mumbai. Her students include women of all sizes. Aarifa's mother is proud of her, amidst a society that shows little respect for the dance form associated with strip clubs. For Aarifa, it was liberation, and a way to express herself, comfortable in her skin.
Source:
Campaign India

Related Articles

Just Published

1 day ago

Spikes Asia unveils 2026 jury lineup

11 Indians are on the list, including 2 jury presidents

1 day ago

Pinterest predicts the biggest Gen Z trends of 2026

The Pinterest Predicts 2026 report shows Gen Z using the platform to trade viral chaos for slower, highly curated lives. This means that making pen pals, maximalist brooches, and outdoorsy, explorer-coded fashion is back in again.

1 day ago

NutriChoice taps Aamir Khan to sell the power of ...

Britannia’s new campaign links tiny everyday decisions to bigger behaviour change, using the actor and mindful snacking as the creative bridge.

1 day ago

How Yas Island and Pickyourtrail Crafted a ...

In a world inundated with travel imagery, where every scroll reveals another sunset, skyline, or stamp-worthy escape, Yas Island, Abu Dhabi and Pickyourtrail manage to carve out a distinct space with Smash the Ordinary.