Raahil Chopra
Jul 29, 2021

WATCH: Counterfeits help brands like ours — Ambar Aneja, Six5Six

The co-founder and CEO of the brand – which has official merchandise rights for the Indian football team – discusses its national and international expansion plans, and more…

"Six5Six was born on a flight with the same flight code after a sub-licensing deal went haywire," says Ambar's Aneja, co-founder and CEO, Six5Six, about how the name of the brand came about.
 
Since then the organisation has gone on to win the merchandising deal for the Indian national football team.
 
In this chat, Aneja explains how the brand plans to grow nationally and globally, why it can't use traditional advertising, the challenge (and opportunity) which the counterfeit market provides, how it plans to take on the bigger brands in the sports apparel space and more. Listen in. 

 

Source:
Campaign India

Related Articles

Just Published

4 hours ago

Scroll less, sniff out the truth first

Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.

5 hours ago

Where are India’s women at the global table?

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global stages like Cannes and Davos. Networks, not just skills, are the missing link.

1 day ago

Adobe’s APAC CMO: ‘There is a balance between ...

Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.

1 day ago

When the pavement becomes a cancer ward

A gut-punching film from St. Jude India spotlights how unsafe shelter, not treatment, threatens young cancer patients’ survival in metro cities.