Campaign India Team
May 17, 2016

Vivo V3 helps Ranveer hijack nightclub date, demos speed again

Watch the ad film conceptualised by Lowe Lintas here

Vivo has rolled out a new TVC which is part of its IPL campaign, for which the brand is title sponsor. The film has been conceptualised by Lowe Lintas and it features Bollywood actor Ranveer Singh yet again. 
 
This film shows a couple about to enter a nightclub. The girl is keen to, but the boy is looking at his phone, trying to 'Check-in'. Singh notices this. He tells the girl, 'No wait', and quickly does the 'Check-in'. From then on everything happens in fast motion. He takes the girl with him into the club and they have a gala time. When they step out, the girl's original date is still waiting to get in, as stags aren't allowed. Singh puts the girl's hands in her date's, before leaving. The film ends with the voice over introducing the Vivo V3 range of smart phones as 'Faster than faster'.
 
The film went live on social media on 7 May 2016.
 
Also read: 
 
 
Source:
Campaign India

Related Articles

Just Published

14 hours ago

Mouth freshener emerges top advertising category ...

Ad volumes for IPL 2025 decline by 1.1% compared to the previous year, according to TAM Sports advertising report for IPL 18.

16 hours ago

Why design is your brand’s smartest salesperson—and ...

In an attention-scarce world, design is no longer a luxury—it is the launchpad of your sales journey, says CreateBytes co-founder and CEO.

16 hours ago

Your brand is only as safe as your AI

Brands have handed AI the mic, often without checking the script. Lionel Sim explores why AI safety is no longer a backend concern, but a front-line brand issue demanding executive oversight.

16 hours ago

DoubleVerify warns advertisers from fraudsters ...

While the IAB Tech Lab solution is meant to protect advertisers, DoubleVerify has detected numerous cases of deception and misuse.