In the second part of our interview with Laura Desmond, CEO, Starcom MediaVest Group, Campaign India’s Bindu Nair Maitra spoke to the agency chief on whether media agencies in general and Starcom MediaVest Group in particular have been able to demonstrate the strategic value of what they create for the brands that they work on.
Watch the interview here.
On the whole, how far have media agencies been able to demonstrate the strategic value that they bring to their brands?
How far has Starcom MediaVest Group been successful in demonstrating the strategic value they bring to the table apart from the traditional media buying business?
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