Bindu Nair Maitra
Oct 25, 2010

Video: SMG’s Laura Desmond on the strategic value that media agencies bring to the table

Second part of our video interview series with Laura Desmond, CEO, Starcom MediaVest Group

In the second part of our interview with Laura Desmond, CEO, Starcom MediaVest Group, Campaign India’s Bindu Nair Maitra spoke to the agency chief on whether media agencies in general and Starcom MediaVest Group in particular have been able to demonstrate the strategic value of what they create for the brands that they work on.

Watch the interview here.

On the whole, how far have media agencies been able to demonstrate the strategic value that they bring to their brands? 

How far has Starcom MediaVest Group been successful in demonstrating the strategic value they bring to the table apart from the traditional media buying business? 

Related Articles

Just Published

1 day ago

Kondurkar Studio responds to ideation controversy ...

The studio credited for the ideation behind the Cannes Lion-winning 'The Steel of India' film claims it is being unfairly targeted for criticism over Wieden + Kennedy's claims to be the originator of the work.

1 day ago

South Asia Agency of the Year Awards 2024

Celebrating your excellence at Agency of the Year

1 day ago

Birla Opus' feel-good animated film paints a new ...

‘Make Life Beautiful!' features an animated colourless world, made vibrant by a kid who beautifies spaces with his magical touch

1 day ago

MasterChow takes retail route as it aims for higher ...

The D2C brand is working on an omni-channel approach, has increased marketing spends by 20% and is aiming to pick 10% Indian market share over the next few years.