Advertising
Campaign India Team
Apr 30, 2013

VIDEO: Priya Prakash, Designing for Social Change, and jury member, Mobile Marketing, D&AD 2013

WATCH Prakash, founder, Designing for Social Change, talk about three trends she saw in the category

wide player in 16:9 format. Used on article page for Campaign.

Continuing our series of video interviews with the 2013 jury members provided by organisers of the D&AD Awards, this video sees Prakash talking about three trends she saw in the Mobile Marketing category.

She also talks about how discussions took place between jury members to decide which entries would be taken into consideration as the topic 'Mobile Marketing' could be a broad one.

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

2 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

3 Birla Opus Calista showcases stain resistance in new campaign

Adani seeks single agency for INR 600-crore media overhaul

4 Adani seeks single agency for INR 600-crore media overhaul

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

5 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

6 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Johny Lever features in KFC’s new Feastival campaign

7 Johny Lever features in KFC’s new Feastival campaign

How Perfetti’s marketing formula endures amid India’s changing tastes

8 How Perfetti’s marketing formula endures amid India’s changing tastes

India’s quick commerce surge exposes a discipline gap for marketers

9 India’s quick commerce surge exposes a discipline gap for marketers

Winners of Agency of the Year 2025-South Asia announced

10 Winners of Agency of the Year 2025-South Asia announced

Related Articles

D&AD Awards 2021: Seven wins for India
Advertising
May 27, 2021
Campaign India Team

D&AD Awards 2021: Seven wins for India

D&AD Awards 2021: Two more wins for India
Advertising
May 30, 2021
Campaign India Team

D&AD Awards 2021: Two more wins for India

VIDEO: Alexandre Gama, Neogama BBH, and jury chair, Press Advertising, D&AD 2013
Advertising
May 02, 2013
Campaign India Team

VIDEO: Alexandre Gama, Neogama BBH, and jury chair, ...

VIDEO: Ezra Xenos, Jimmy Lee, and jury member, Film Advertising Craft, D&AD 2013
Advertising
Apr 30, 2013
Campaign India Team

VIDEO: Ezra Xenos, Jimmy Lee, and jury member, ...

Just Published

How Maitri Advertising's Deep Southern Roots Are Redefining Regional Creative Work
Advertising
2 hours ago
Campaign India Team

How Maitri Advertising's Deep Southern Roots Are ...

The independent agency's culturally rooted approach to South Indian markets earns recognition with campaigns for Asianet, Bigg Boss Malayalam, and MyG.

Tata Tea Premium unveils campaign highlighting thoughtful gestures of care
Advertising
2 hours ago
Campaign India Team

Tata Tea Premium unveils campaign highlighting ...

The campaign illustrates how small, personal acts can reflect meaningful and elevated care at home.

Jasprit Bumrah fronts Streax campaign highlighting fast grooming performance
Advertising
2 hours ago
Campaign India Team

Jasprit Bumrah fronts Streax campaign highlighting ...

Streax has partnered with Jasprit Bumrah to promote its quick-application shampoo hair colour through a campaign focused on speed and confidence.

AdCounty Media introduces OpsisAds to advance AI-led mobile advertising
Advertising
3 hours ago
Campaign India Team

AdCounty Media introduces OpsisAds to advance ...

The mobile-first advertising platform is designed to support user acquisition, revenue optimisation and global scale through AI-driven technologies.