Radhika Joshi
Aug 03, 2012

Video: Campaign India 'Love That Ad'

We asked consumers which ad they liked best from the five presented on Campaign India from 23 July to 27 July

In this new video segment, Campaign India captures the consumer pulse on commercials released recently.

Those featured here were shown the ads, and asked to name their favourite and why.

None of them are employed with advertising or media agencies or the brands whose ads were featured.

In case you've missed watching these ads, have a look below.






Client: Sony Entertainment Television (SET)
Agency: Leo Burnett
National creative resource: Nitesh Tiwari
Creative director: Ashwiny Iyer
Writer: Nikhil Mehrotra, Neeraj Singh, Priyanka Patyal, Pranjal Choudhary
Client servicing: Anup Vishwanathan, Anupriya Shetty, Rashmi Gupte
Agency film producer: Kevin Affonso, Manoj Pillai
Production house: Chrome Pictures
Director: Amit Sharma
Media agency: OMD


Cadbury Dairy Milk


Brand: Cadbury
Agency: Ogilvy Mumbai
National creative director: Abhijit Avasthi
Group creative directors: Manoj Shetty, Vijay Sawant
Servicing: Sonali Sehgal, Bhavna Thakur
Planning: Kawal Shoor, Ganapathy Balagopalan


Surf Excel





Client: HUL, Surf Excel
Agency: Lowe Lintas
Creative: Arun Iyer, Ramkrishna Gopi Yadav, AP Zeth, Aarti Srinivasan, Sushant Joshi
Business: Virat Tandon, Tarannum Romani, Suchana Sarkar, Haripriya Mishra
Planning: Saji Abraham, Mani KB
Films: Riddhi Mehta
Production house: Footcandles Films
Director: Vinil Mathews
Media agency: Mindshare





Agency: Draftfcb+Ulka
NCD: K S Chakravarthy
Creative team: Haresh Moorjani, Mehul Patil, Ranjit Debnath and Jitesh Ramakrishnan
Client servicing: Nitin Karkare, Ruta Patel, Binoy Sinha and Neville Suraliwala
Films coordinator: Alpa Jobalia and Vikas Malhotra
Production house: ‘No If No But’ Films
Producer: Rahil Merchant / Raghuvendra Iyer
Director: Atul Manjrekar




Agency: Arms Communications
Industry: Footwear
Brand: Relaxo Hawaii


Campaign India