Karthi Marshan and Ashok Lalla speak about whether social media is empowering brands more than consumers today. Who is it empowering, really?
But the awards ceremony on day two was a fiasco the fest didn’t need when it was on the road to resurrection
As consumers evolve, marketers will have to be more nuanced in using this tool, finds Pooja Ahuja Nagpal
Brands and agencies will need to change the creative ‘format’ when the ad cap is implemented, say some adlanders. In fewer seconds. As always, not everyone agrees.
Images from Day 2 of the Kyoorius Designyatra held at the Grand Hyatt in Goa.
Watch the ad film created by Cartwheel Creative Consultancy
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins