karthi marshan
Double Standards: Does social media today empower brands more than consumers?
Karthi Marshan and Ashok Lalla speak about whether social media is empowering brands more than consumers today. Who is it empowering, really?
Goafest 2014: Achche din aa gaye hain
But the awards ceremony on day two was a fiasco the fest didn’t need when it was on the road to resurrection
Is retargeting risking ‘invasion of privacy’?
As consumers evolve, marketers will have to be more nuanced in using this tool, finds Pooja Ahuja Nagpal
10+2: Will it cap storytelling ads on TV?
Brands and agencies will need to change the creative ‘format’ when the ad cap is implemented, say some adlanders. In fewer seconds. As always, not everyone agrees.
Images from Kyoorius Designyatra 2013
Images from Day 2 of the Kyoorius Designyatra held at the Grand Hyatt in Goa.
Kotak Mahindra Bank looks to catch them young, help them grow
Watch the ad film created by Cartwheel Creative Consultancy
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