Viacom18 wants WPL to make women cricketers household names

Viacom18 has rolled out its promo for the upcoming Women's Premier League. The network is the broadcast partner for the inaugural edition of the tournament which is scheduled to kick off on 4 March.

 

The promo is titled 'naam hoga tera har zubaan par' (you will be a household name) and celebrates the young women cricketers. Through this promo which is in the form of a rap, Viacom18 looks to inspire the next generation of cricket fans along with spreading the message of the WPL. The campaign has been conceptualised by Ogilvy.

 

A Viacom18 spokesperson said, “We are proud to not just partner with the WPL but also have a creative voice in the way we introduce the league to fans. We conceptualised naam hoga tera har zubaan par being fully aware of the league’s potential and the mark that its inaugural campaign will leave behind. We are committed to building the WPL as the world’s biggest women’s sporting league in the long term, and our campaign is an ode to that vision and our first step in that direction.”

 

Sukesh Nayak, chief creative officer, Ogilvy India, said, “Our girls are bringing a powerful game to the WPL. Our campaign is a showcase of that, the immense potential of these players and their fierceness which will be unleashed at WPL, making them a household name across the gullies of India.”

 

The first match of the WPL is scheduled to be played between Gujarat Giants and Mumbai Indians on 4 March.