Campaign India Team
Mar 01, 2023

Viacom18 wants WPL to make women cricketers household names

Watch the film conceptualised by Ogilvy

Viacom18 has rolled out its promo for the upcoming Women's Premier League. The network is the broadcast partner for the inaugural edition of the tournament which is scheduled to kick off on 4 March.
The promo is titled 'naam hoga tera har zubaan par' (you will be a household name) and celebrates the young women cricketers. Through this promo which is in the form of a rap, Viacom18 looks to inspire the next generation of cricket fans along with spreading the message of the WPL. The campaign has been conceptualised by Ogilvy.
A Viacom18 spokesperson said, “We are proud to not just partner with the WPL but also have a creative voice in the way we introduce the league to fans. We conceptualised naam hoga tera har zubaan par being fully aware of the league’s potential and the mark that its inaugural campaign will leave behind. We are committed to building the WPL as the world’s biggest women’s sporting league in the long term, and our campaign is an ode to that vision and our first step in that direction.”
Sukesh Nayak, chief creative officer, Ogilvy India, said, “Our girls are bringing a powerful game to the WPL. Our campaign is a showcase of that, the immense potential of these players and their fierceness which will be unleashed at WPL, making them a household name across the gullies of India.”
The first match of the WPL is scheduled to be played between Gujarat Giants and Mumbai Indians on 4 March. 
Campaign India

Related Articles

Just Published

19 hours ago

BJP leads online political ad space with INR 19.1 ...

The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.

19 hours ago

Bisleri India on the hunt for a new creative partner

The pitch is currently underway via the brand's Mumbai office.

21 hours ago

Amazon layoffs impact APAC adtech and media leaders

The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.

21 hours ago

Advertisers are not fully prepared for the demise ...

The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.