Campaign India Team
Nov 21, 2016

UPL gets children to spell out significance of farming, promises to put 'Farmers First'

Watch the ad film conceptualised by Famous Innovations here

UPL, a company that provides agricultural solutions, has rolled out a film conceptualised by Famous Innovations. 
 
The film features several young children in and around farms. Each of them states that when they grow up, they want to be farmers. Each of their reasons are different. One wants to do so to make 'water live longer'. Another wants to be a farmer to make sure 'food doesn't get wasted'. A boy eating an apple while a goat munches on leaves in the background says that he wants to be a farmer 'so that there is healthy food for everyone'. Other reasons for the children wanting to be farmers include 'being ready for any challenge', and 'so that plants can be as protected as us'. The film ends with one of the children providing the voice over, as UPL is introduced. 
 
Credits
 
Client: UPL
Agency: Famous Innovations
Director (film): Prashant Godbole 
Source:
Campaign India

Related Articles

Just Published

18 hours ago

Two sides of the bed: Insured versus uninsured

Star Health’s split-screen ad pitches insurance as peace of mind, but its visual clichés raise questions about real-world nuance.

18 hours ago

Death by feedback: Why creative work keeps getting ...

When feedback becomes a bottleneck instead of a booster, creative teams face chaos, dilution and burnout. ButtonShift’s co-founder and CEO explains why it matters.

18 hours ago

63% of Indian CMOs are under pressure to deliver ...

IBM’s 2025 CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two years.