UPL gets children to spell out significance of farming, promises to put 'Farmers First'

Watch the ad film conceptualised by Famous Innovations here

Nov 21, 2016 04:25:00 AM | Video | Campaign India Team Share - Share to Facebook

UPL, a company that provides agricultural solutions, has rolled out a film conceptualised by Famous Innovations. 
The film features several young children in and around farms. Each of them states that when they grow up, they want to be farmers. Each of their reasons are different. One wants to do so to make 'water live longer'. Another wants to be a farmer to make sure 'food doesn't get wasted'. A boy eating an apple while a goat munches on leaves in the background says that he wants to be a farmer 'so that there is healthy food for everyone'. Other reasons for the children wanting to be farmers include 'being ready for any challenge', and 'so that plants can be as protected as us'. The film ends with one of the children providing the voice over, as UPL is introduced. 
Client: UPL
Agency: Famous Innovations
Director (film): Prashant Godbole