The DS Group has brought back characters UngLee, GoogLee and KhujLee in new TVCs for its chewing gum brand Chingles, following the launch campaign featuring them.
The TVC, created by Dentsu Marcom, is the first of five films that will be part of the latest campaign.
The film shows the three brothers playing a prank on each other. UngLee is shown reading a book in his house, while his siblings are looking to grab his attention by playing a prank on him. Succeeding, they manage to make him drink a shampoo-flavoured soda.
Commenting on the TVC, Atanu Gangoly, category head, confectionary and powdered drink, DS Group, said, "The commercial is fast-paced and witty; the retro execution, unique outfits and voices and innocently hilarious plots once again guarantees an entertaining and memorable ad. This film is the only time where one sees the Lee brothers pulling off pranks on each other without the additional motivation by their object of desire ‘JuLee’.”
He added that the film would be extended across media.
Client: Dharampal Satyapal (DS Group)
Creative Agency: Dentsu Marcom
Account management: Sunita Prakash, Dhruv Lavania Planning: Narayan Devanathan, Rabia Sooch
National Creative Director: Titus Upputuru Creative Director: Abhinav Karwal
Art Director: Sumit Vashisht Copywriter: Titus Upputuru, Anish Nath, Kapil Rana
Director (of the film): Amit Sharma
Production House: Chrome Films