Twitter shows the power of a hashtag

Twitter has rolled out an ad film that has been conceptualised by Leo Burnett India.

 

The protagonist in the film tells his friends about how #NoShowerDay came about. What starts off as a fictional story, continues to show how the platform has helped real movements take place in India. 

 

Manish Maheshwari, MD, Twitter India, said, “Core to Twitter's live, public and conversational nature is the idea that, no matter who you are, we give people a voice to be heard. Over the years, Indian millennials have shown us this power through the many social movements born on the platform, with their public conversations creating big changes in colleges, communities, and even the country. Through #WeTweet, we want to emphasise how young people across the country can use Twitter to have their collective voice make a transformative impact on Indian society.”

 

Rajdeepak Das, MD India and CCO, Leo Burnett, South Asia, said, “Twitter is one of the best brands in the country and the No Tweet is too small when we Tweet together campaign, reflects the magnitude of the brand by showing how a small initiative on Twitter can lead to a movement. It truly reflects the power of the collective and exemplifies how individual uncertainty vs. collective optimism can rewrite the course of a movement. Be it a fun-led or a purpose-driven conversation, Twitter has turned into a platform for new age revolution for billions of Indians!

 

The film will be running across TV, digital, OOH and also have on-ground activations (interactive screens) in colleges with a special focus on Delhi, Mumbai and Bengaluru.

 

CREDITS:

 

Creative agency: Leo Burnett

CEO, Publicis Communication, South Asia: Saurabh Varma

MD – India and CSO, Leo Burnett South Asia: Dheeraj Sinha

MD – India and CCO, Leo Burnett South Asia: Rajdeepak Das

Chief operating officer, West: Rakesh Hinduja

EVP and business head: Sanju Menon

Creative director: Manasvi Abrol

Creative team: Ayshwarya Sharma, Himanish Ashar, Tinna Rajput, Brijnandini Jadeja, Vinod Perumbidi, Srishti Bansal, Mayurakshi Banerjee, Prem Thomas, Ashish Sharma, Sahil Aditya,

Brand services director: Hemal Thakkar

Brand service associate: Rohan Mitra

Production company: Equinox Films

Director: Ram Madhvani

Associate producer: Rhea Prabhu

Music directors: Joell Mukherjii and Adnan Siddiqui