TVS Motor Company has launched an ad film for its scooter targeted at young urban couples, Wego. The film has been conceptualised by Dentsu Communications. The film went on air on 23 May.
Starting off with a young couple taking wedding vows around the holy fire, the film is interspersed with shots of them enjoying moments of togetherness with their Wego. Through voice overs, they underline their commitment to stay together. In a natural sequence of events, the film also captures both of them riding the Wego, underlining that it’s a bike for both men and women. After showcasing features, the film ends with the lines, “Kyunki na mera na tera. Yeh waqt humara hai” (Because this moment is neither yours nor mine, but ours).
A note from the agency said that the brief was to showcase features of the new Wego targeted at young urban couples, offering the proposition of quality time together.
Creative Agency: Dentsu Communications
Production: QED Films
(To be updated)