Campaign India Team
Feb 13, 2013

'Throw your treats at Subway': brand underlines affordability with Rs 50 sandwich

WATCH the ad film created by McCann Worldgroup

wide player in 16:9 format. Used on article page for Campaign.

Subway India has rolled out a new TVC for its newly launched egg and mayo sandwich at a price of Rs 50. McCann Worldgroup India has created the film.

The film urges people to settle all their treats at Subway, given its affordable offerings. The film opens with a young man at a Subway outlet confirming the price of the sandwich at the counter. He then gestures for the camera to follow him. Walking up to a group of people, he introduces them as the coterie he is treating for his ‘10th  pass hone ki party’. Moving on, he introduces another group getting a treat for his graduation. Finally, he walks up to his pregnant wife and tells the camera that this treat is to celebrate the member of their family who's yet to come.

Sanjiv Pandey, marketing manager, Subway India, said, "The new egg and mayo sub is being introduced at an extremely  compelling entry price point to emphasise on affordability and attract customers by eliminating price hesitation. In coming months, we will  bring out more of such exciting offers, and continue to remind our customers about the great deals at Subway, any time, any day of the week. With a wide range of Indian and  international subs and salads on our menu , Subway restaurants offer a guilt free dining experience for its customers."

Credits:

Client: Subway India
Marketing manager: Sanjiv Pandey
Agency: McCann Worldgroup, Delhi
Creative directors: Mayur Hola, Sudeepa Ghosh
Copywriters: Varun Popli, Aastha Gandhi
Art director: Aditi Ahuja
Account management: Rajeev Rakshit, Sandeep Menghi, Mayank Singh
Agency producer: Jeet Kalra
Production house: Footcandles Films
Director: Soaeb Mohammed
Producer: Milin Shah
Director of photography: Kavin Jagtiani
Art: Tarannum
 

Source:
Campaign India