The latest 30-second TVC from tea brand Typhoo celebrates the personal tastes and strengths of tea, including an insight into exactly how the celebrated food writer Nigella Lawson herself likes her tea.
The advert sees Nigella guiding viewers through a series of different and sometimes surprising scenes, discovering how a variety of Typhoo drinkers take their tea.
Starting in the comfort of a kitchen,the scene quickly changes as Nigella enters the tent of two intrepid explorers shocked to see her in a bright red dress, casually strolling through their snow-filled tent as she narrates ‘some like it strong’.
Next is an unsuspecting London cabbie driver who is so surprised to see Nigella enter his cab he upends an entire sugar sachet into his flask of Typhoo on a rainy London evening. Nigella then quietly strolls through a suburban living room scene, being careful not to be spotted as a young couple disagree over a number of differing tea coloured decorating swatches.She quickly exits and finds herself in John Sumner’s tea shop in 1903, the year Typhoo began perfecting tea.
The advert ends with Nigella in miniature form enjoying a tea party in a doll’s house. Alongside a robot and bunny, she is seen drinking her Typhoo out of a giant mug, on the search for a slice of cake.
Somnath Saha, CEO, Typhoo said, “We all know the perfect cup of tea is a very personal thing and everyone’s taste is different. This campaign celebrates those subtle but significant preferences."