Campaign India Team
Apr 17, 2015

The ‘Caprese girl’ returns with new collection

Watch the ad film conceptualised by Company here

Caprese has launched a TVC featuring the brand ambassador Alia Bhatt to support that its 2015 Spring Summer Collection. Filmed in Europe, the ad film has been conceptualised by Company. 
 
The ad film is a montage of Bhatt showcasing various products from the 2015 Spring Summer Collection. The film ends with Alia saying, 'I'm a Caprese girl' followed by the brand logo. 
 
Radhika Piramal, managing director, VIP Industries, said, “This campaign is a reflection of pure fashion with elegance and contemporary style which is aptly represented by the glamorous Alia Bhatt. We are hoping that through this campaign we are able to get every stylish woman to bring out her true sense of style.” 
 
Sudip Ghose, vice president-marketing, VIP Industries, commented, “We believe that this campaign truly expresses the real meaning of Caprese, which is international fashion. Alia Bhatt through her charm enhances the uber style that we plan to communicate to every woman. Our campaign will be successful if we are able to make one out of five women identify with Caprese.”
 
KB Vinod, managing partner, Company, added, "The Caprese girl is back. She explores the new Caprese spring summer collection in the magnificent Mediterranean. She continues to define style and good life for the girl next door. Our attempt was to strengthen Caprese’s European heritage and International fashion credentials."
The campaign will straddle print, radio, television and social media. 
 
Credits
 
Client: VIP Industries (Caprese)
Creative agency: Company
Creative head/director: KB Vinod and Bhupal Ramnathkar 
Creative team: Vikrant Markal and Penaaz Damania
Accounts team: Mitul Desai and Sanjana Asawa
Production house: Snowball Studios
Director: Tejal Patni
 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

CMO’s MO: Responsible marketing merits more ...

Schneider Electric India’s CMO advocates for marketing that drives societal good and environmental responsibility, beyond just metrics.

2 hours ago

Moves and wins roundup: Week of 15 July

The latest appointments and account wins from Burson, Interactive Avenues, Positive Vibez Brand Solutions, Havas India, Adbuffs and more in our weekly news roundup.

4 hours ago

Zaid Al-Qassab is on a mission to change how ‘the ...

The new CEO tells Campaign why the agency group must become a solutions-based business, look beyond traditional advertising, and embrace learnings from markets including Singapore and Sydney.

5 hours ago

17 business leaders react to Trump assassination ...

CEOs rushed to social media to condemn the shooting after staying quiet about politics for most of this election cycle.