Caprese has launched a TVC featuring the brand ambassador Alia Bhatt to support that its 2015 Spring Summer Collection. Filmed in Europe, the ad film has been conceptualised by Company.
The ad film is a montage of Bhatt showcasing various products from the 2015 Spring Summer Collection. The film ends with Alia saying, 'I'm a Caprese girl' followed by the brand logo.
Radhika Piramal, managing director, VIP Industries, said, “This campaign is a reflection of pure fashion with elegance and contemporary style which is aptly represented by the glamorous Alia Bhatt. We are hoping that through this campaign we are able to get every stylish woman to bring out her true sense of style.”
Sudip Ghose, vice president-marketing, VIP Industries, commented, “We believe that this campaign truly expresses the real meaning of Caprese, which is international fashion. Alia Bhatt through her charm enhances the uber style that we plan to communicate to every woman. Our campaign will be successful if we are able to make one out of five women identify with Caprese.”
KB Vinod, managing partner, Company, added, "The Caprese girl is back. She explores the new Caprese spring summer collection in the magnificent Mediterranean. She continues to define style and good life for the girl next door. Our attempt was to strengthen Caprese’s European heritage and International fashion credentials."
The campaign will straddle print, radio, television and social media.
Client: VIP Industries (Caprese)
Creative agency: Company
Creative head/director: KB Vinod and Bhupal Ramnathkar
Creative team: Vikrant Markal and Penaaz Damania
Accounts team: Mitul Desai and Sanjana Asawa
Production house: Snowball Studios
Director: Tejal Patni