Campaign India Team
May 18, 2023

The Body Shop salutes female trailblazers

Watch the film conceptualised by Brandmovers India here

The Body Shop has rolled out a campaign 'changemaking beauty' featuring actor Shefali Shah, footballer Bala Devi and pilot Anny Divya, to celebrate and inspire everyone and effect positive change in the world.
 
Conceptualised by Brandmovers India, the film features three women who have made a significant impact in their respective fields. The film showcases how these women draw from their life experiences across diverse walks of life, united in their belief in the power of positive change. It highlights how these three women challenged conventional beauty standards and built a pathway for themselves that is more purposeful. 
 
Harmeet Singh, vice president, marketing e-commerce and product, Asia South, The Body Shop, said, “At The Body Shop, everything we do is about creating positive change, for you, for communities and our planet; and we are working continuously to make a positive systemic impact, across society, within the beauty culture and right into the corridors of power. With this new communication campaign in India, we are shedding light on how every individual can be a Changemaker in their way. We hope this campaign will inspire people in India to recognise their power to make a difference. We are excited to showcase the beauty of change through the stories of these incredible women."
Source:
Campaign India

Related Articles

Just Published

2 days ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

2 days ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

2 days ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

2 days ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.