Zydus Wellness has launched a new TVC campaign titled, ‘Sugar Badlo, Health Badlo’ for its premium sugar brand, Sugarlite. The TVC depicts the simple unnoticeable change in the everyday sugar can make a drastic difference and improve weight-management.
Conceptualised by Wunderman Thompson, the TVC has a light-hearted take on the relationship between an Indian couple and their on-going concerns around health, especially weight.
The pan-India TVC went on-air on 23 January 2020. The TVC will be aired in 7 languages and will be amplified further on digital and social media.
Tarun Arora, CEO, Zydus Wellness said, “Currently, the sugar space in India needs to be redefined given that the audience is increasingly becoming health-conscious and regular sugar being the root cause of various health problems. With sugar being an inevitable ingredient in Indian households, our priority is to support efforts to reduce the regular sugar consumption and provide a healthier sugar option with fewer calories without compromising on the taste’’
Samarth Shrivastava, SVP and executive business director, Wunderman Thompson, Mumbai, said, “In last couple of years there has been a steady shift towards healthier alternatives in the food category. We tried to capture that shift in consumer belief and their values around food choices through this TVC.”