Motilal Oswal Asset Management Company (MOAMC) has released a film through which it urges investors to stop looking at past performances only and instead look at future course of action.
The film has been conceptualised in-house and features the catchy background song in previous Motilal Oswal films conceived by Mullen Lintas.
Ramnik Chhabra, executive director marketing, MOFSL, said, “When investing in equity, many investors have a 'mud mudke dekhna' mentality. This often proves detrimental. It is this insight that we have used in our latest educational campaign for MOAMC. - In equity, if you keep looking backward, you can't move forward. The execution shows people who continuously look backward losing out. Using a distinct tone and personality consistent with previous Motilal Oswal communication, the campaign depicts different situations people find themselves in if they keep looking back.”
The film was published on digital on 12 February 2020.
Brand: Motilal Oswal Asset Management Company
Creative team: In house - Ramnik Chhabra, Charles Nadar
Production house: HCMF Productions
Director: Amitabh Aurora