Campaign India Team
Feb 19, 2020

Stop analysing the past, look at the future states Motilal Oswal

Watch the film conceptualised by the in-house team here

Motilal Oswal Asset Management Company (MOAMC) has released a film through which it urges investors to stop looking at past performances only and instead look at future course of action.
 
The film has been conceptualised in-house and features the catchy background song in previous Motilal Oswal films conceived by Mullen Lintas.
 
Ramnik Chhabra, executive director marketing, MOFSL, said, “When investing in equity, many investors have a 'mud mudke dekhna' mentality. This often proves detrimental. It is this insight that we have used in our latest educational campaign for MOAMC. - In equity, if you keep looking backward, you can't move forward. The execution shows people who continuously look backward losing out. Using a distinct tone and personality consistent with previous Motilal Oswal communication, the campaign depicts different situations people find themselves in if they keep looking back.”
 
The film was published on digital on 12 February 2020.
 
CREDITS:
Brand: Motilal Oswal Asset Management Company
Creative team: In house - Ramnik Chhabra, Charles Nadar
Production house: HCMF Productions
Director: Amitabh Aurora
 
 
Source:
Campaign India

Related Articles

Just Published

9 hours ago

Lenovo India promises that it's #GotYourBack

Watch the films conceptualised by The Womb here

13 hours ago

Star Sports and MS Dhoni coach the youth to bat for ...

Watch the film conceptualised by Star Sports internal team here

14 hours ago

Global advertising records 'highest growth rate ...

A year of crackdowns and mixed economic fortunes in APAC makes the region the lowest performer globally in 2021, as powerhouse China's growth rate falters

15 hours ago

Rahul Tekwani launches Ground Zero Consulting

The digital data research company is headquartered in Mumbai and will operate pan-India