Motilal Oswal Financial Services has rolled out a campaign aimed at novice investors which promotes its value-added stockbroking service. The company’s in-house team has created the campaign.
The film shows a series of instances where people are trying to accomplish tasks like swimming, working out, fixing taps and cutting hair for the first time on their own, without adequate knowledge and experience. This is shown to lead to ‘disastrous’ consequences. Things work out only once they take the help of an expert to get them started.
Ramnik Chhabra, executive director marketing, Motilal Oswal Financial Services, said, “When you are doing something for the first time not everyone will get it right without expert advice. In this campaign, we have used this insight in a relatable way to address the substantial ‘Point Of Market Entry’ equity investing audience. Our equity expertise, available through a unique combination of a physical advisor available on the phone and digital advisory tools on the investing app can help new-to-market and novice investors start investing the right way.”
The campaign is live on digital and social media.
Creative Idea: Motilal Oswal Financial Services in-house team
Production house: Imprint Film
Director: Raaj Konarr