Sterling Reserve makes you come alive

Allied Blenders and Distillers (ABD) has rolled out a campaign titled 'come alive' for Sterling Reserve. 

 

Conceptualised by L&K Saatchi & Saatchi, the film aims to showcase Sterling Reserve as a catalyst that brings alive any situation. The film uses an energetic soundtrack that reflects its consumers' passion for life. 

 

Shekhar Ramamurthy, executive deputy chairman, ABD, said, “ABD has always closely followed and kept in tune with the aspirations of consumers. With our new campaign ‘come alive’ with Sterling Reserve, we are inviting consumers to join this world of joy, energy and excitement.”

 

Kartik Smetacek, joint national creative director, L&K Saatchi & Saatchi, Publicis Groupe, said, “With the exciting 'come alive' campaign, Sterling Reserve has sought to challenge the category’s codes and speak to a younger audience in a way that’s accessible and intuitive.”

 

The campaign will be rolled out on television, YouTube and OTT platforms.