Campaign India Team
Jun 12, 2022

Sterling Reserve makes you come alive

Watch the film conceptualised by L&K Saatchi & Saatchi here

Allied Blenders and Distillers (ABD) has rolled out a campaign titled 'come alive' for Sterling Reserve. 
 
Conceptualised by L&K Saatchi & Saatchi, the film aims to showcase Sterling Reserve as a catalyst that brings alive any situation. The film uses an energetic soundtrack that reflects its consumers' passion for life. 
 
Shekhar Ramamurthy, executive deputy chairman, ABD, said, “ABD has always closely followed and kept in tune with the aspirations of consumers. With our new campaign ‘come alive’ with Sterling Reserve, we are inviting consumers to join this world of joy, energy and excitement.”
 
Kartik Smetacek, joint national creative director, L&K Saatchi & Saatchi, Publicis Groupe, said, “With the exciting 'come alive' campaign, Sterling Reserve has sought to challenge the category’s codes and speak to a younger audience in a way that’s accessible and intuitive.”
 
The campaign will be rolled out on television, YouTube and OTT platforms. 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Arthur Sadoun on ‘massively increasing gap’ on ...

Publicis CEO spoke to Campaign at Q2 results.

2 days ago

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

2 days ago

Dentsu Lab in India trades innovation theatre for ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.

3 days ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.