Campaign India Team
Nov 12, 2019

Star Sports pushes U-17 Women's Championship with #GroundsKnowNoGender

Watch the film conceptualised in house here

Star Sports' campaign for the Hero U-17 Women's Championship looks to promote women's football in the country.
 
The film shows the journey of a child and the passion for football. Shots of the child dribbling through are shown until a boy stops the child on the ground. That's when it is revealed that the child shown in the film is a girl. The boy claims that the ground is for males. The girl responds to the claim by dribbling past him and his team mates before scoring a goal. The film ends with a voice over stating that grounds aren't interested in whether a girl or a boy plays on it, it's just interested in the game that's played on it.
 
The Hero U-17 Women's Championships kicked off on 11 November and will be running till 17 November. 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

India’s Diwali ads trade fireworks for feel-good ...

From nostalgia-driven gifting to neighbourly kindness, this year’s Diwali campaigns lean on emotion, empathy, and small gestures over spectacle and slogans.

20 hours ago

Xiaomi turns mispronunciation into marketing mayhem ...

The brand’s festive film revives MTV Roadies-style drama, complete with sibling squabbles, nostalgia, and a clever twist on how you say ‘Xiaomi’.

22 hours ago

Havas ‘could be interested’ to buy or partner with ...

Japanese agency group is 'too big' to buy outright, Havas said.

22 hours ago

Ronald McDonald House launches emotional campaign; ...

Family Stays highlights comprehensive care as the organization aims to double the number of families served by 2030.