Campaign India Team
Nov 12, 2019

Star Sports pushes U-17 Women's Championship with #GroundsKnowNoGender

Watch the film conceptualised in house here

Star Sports' campaign for the Hero U-17 Women's Championship looks to promote women's football in the country.
 
The film shows the journey of a child and the passion for football. Shots of the child dribbling through are shown until a boy stops the child on the ground. That's when it is revealed that the child shown in the film is a girl. The boy claims that the ground is for males. The girl responds to the claim by dribbling past him and his team mates before scoring a goal. The film ends with a voice over stating that grounds aren't interested in whether a girl or a boy plays on it, it's just interested in the game that's played on it.
 
The Hero U-17 Women's Championships kicked off on 11 November and will be running till 17 November. 
Source:
Campaign India