Campaign India Team
Nov 12, 2019

Star Sports pushes U-17 Women's Championship with #GroundsKnowNoGender

Watch the film conceptualised in house here

Star Sports' campaign for the Hero U-17 Women's Championship looks to promote women's football in the country.
 
The film shows the journey of a child and the passion for football. Shots of the child dribbling through are shown until a boy stops the child on the ground. That's when it is revealed that the child shown in the film is a girl. The boy claims that the ground is for males. The girl responds to the claim by dribbling past him and his team mates before scoring a goal. The film ends with a voice over stating that grounds aren't interested in whether a girl or a boy plays on it, it's just interested in the game that's played on it.
 
The Hero U-17 Women's Championships kicked off on 11 November and will be running till 17 November. 
Source:
Campaign India

Related Articles

Just Published

20 hours ago

Havas Media Group rolls out social equity private ...

The ad targeting program will work with BIPOC and LGTBQ+-owned media businesses and is believed to be the first of its kind.

1 day ago

Combiflam gets the clarity of thought back

Watch the film conceptualised by Ogilvy here

1 day ago

Premier League advertising increases as Bundesliga ...

Per game advertising increases to more than 11 minutes for the England's top division while Germany sees a dip down to five minutes

1 day ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India