Campaign India Team
Aug 23, 2018

Star Sports builds up for Asia Cup with a 'neighbour v neighbour' battle

Watch the film conceptualised by the in-house team at Star here

Star India, the broadcaster of the Asia Cup 2018, has released the campaign for the tournament that is scheduled to take place next month. 
 
Conceptualised by the in-house team at Star, the film titled 'knock knock' is a fun take on the rivalry neighbours enjoy.
 
Gautam Thakar, CEO, Star Sports, said, “The Asia Cup is a competitive, thrilling and action-packed celebration of historic cricket rivalries between neighbours. It is where nations from the Asian continent take on each other in one of the most exciting cricket tournaments in the world. The core creative thought “Neighbour vs Neighbour” presented by Star Sports will showcase these arch cricketing rivalries that the Asia Cup has to offer.”
 
The ODI tournament will begin on 15 September and will be held in Dubai. 
 
Source:
Campaign India

Related Articles

Just Published

2 hours ago

Traditional ads make a comeback as digital fatigue ...

The co-founder of Wahter delves into why and how non-digital platforms are seeing a resurgence in the advertising world.

3 hours ago

Brands to spend INR 500 crores on influencers for ...

A survey by Qoruz shows a shift in festive advertising, with influencer marketing expected to dominate consumer engagement in India during the upcoming Diwali festival.

3 hours ago

Vogue India's ambitious Forces of Fashion finds a ...

The online fashion platform will blend tech and creativity to make the three-day runway spectacle accessible both on the runway and through immersive online experiences.

8 hours ago

Uber India’s Shroff duo campaign: Throwback vibes ...

Fuel Content produced the ad films, and FCB India was the creative agency for the campaign.