D’Decor has rolled out an ad film featuring actors Shah Rukh Khan and Alia Bhatt to showcase its in-house brand of fabrics, 'FabriCare'.
Conceptualised by 82.5 Communications, the film chooses to depict the high resistance value of the fabric range with a dash of humour and action. The film kicks off at a party, as co-hosts Khan and Bhatt get set to welcome their guests. They are rudely disrupted by uninvited guests in the form of a gang of Japanese ninjas who confront Khan and engage him in a series of duels. It is only when the group starts wrecking the upholstery of the living room furniture that Khan becomes truly worried. At this point, Bhatt comes to his rescue by apprising him why he need not worry about the sofas getting soiled because they are high-performing and stain-resistant. Hearing this, the goons beat a hasty retreat just as the real 'invited' guests start arriving.
The ad film is produced by Dharma 2.0 and directed by Vasan Bala. It was published on YouTube on 18 August.