Campaign India Team
Aug 21, 2023

SRK, Alia show why D'Decor doesn't need to be handled with care

Watch the campaign executed by 82.5 communications here

D’Decor has rolled out an ad film featuring actors Shah Rukh Khan and Alia Bhatt to showcase its in-house brand of fabrics, 'FabriCare'.


Conceptualised by 82.5 Communications, the film chooses to depict the high resistance value of the fabric range with a dash of humour and action. The film kicks off at a party, as co-hosts Khan and Bhatt get set to welcome their guests. They are rudely disrupted by uninvited guests in the form of a gang of Japanese ninjas who confront Khan and engage him in a series of duels. It is only when the group starts wrecking the upholstery of the living room furniture that Khan becomes truly worried. At this point, Bhatt comes to his rescue by apprising him why he need not worry about the sofas getting soiled because they are high-performing and stain-resistant. Hearing this, the goons beat a hasty retreat just as the real 'invited' guests start arriving.


The ad film is produced by Dharma 2.0 and directed by Vasan Bala. It was published on YouTube on 18 August.

Campaign India

Related Articles

Just Published

9 hours ago

Virat Kohli regains top spot in Kroll’s celebrity ...

Kohli replaces second-place Ranveer Singh for the top position as per the latest study, followed by Shah Rukh Khan, Akshay Kumar and Alia Bhatt.

9 hours ago

VML India ropes in Abhinav Kaushik in national ...

Kaushik has moved on from FCB India where he served as president for two years.

10 hours ago

Cannes daily global podcast: Craft and entertainment...

EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.

11 hours ago

Callebaut's global campaign celebrates Indian chef ...

As chocolate grows in popularity, Johny, co-founder of Lavonne Academy of Baking Science and Pastry Arts in Bengaluru, India, is meant to epitomise a ‘Born Original’ ethos.