Campaign India Team
Dec 14, 2022

SPN gets Drew McIntyre and John Abraham to smackdown a bank rober

Watch the film conceptualised in-house here

Sony Sports Network has rolled out a campaign ttiled 'WWE, 100% shudh' (pure) sports entertainment’ featuring WWE superstar Drew McIntyre along with actors Karthi and John Abraham.  

 

Conceptualised by SPN's in-house team, the film revolves around a bank robbery attempt. It opens up with Karthi playing a fake pregnant mother who tries to rob a bank. It then goes on to show McIntyre and Abraham stepping in to save the day in classic WWE style. 

 

Rajesh Kaul, chief revenue officer - distribution and International business and head - sports cluster, Sony Pictures Networks India, said, “It gives us immense pleasure to call ourselves the home of WWE, India’s most loved sports entertainment property. We at Sony Sports Network, aim to continue strengthening our fanbase in India by creating a deeper engagement with the youth. Our campaign sets out to build relevance with our target demographics and provide them with a holistic WWE experience.” 

 

Source:
Campaign India

Related Articles

Just Published

12 hours ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

16 hours ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

18 hours ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

19 hours ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.