Campaign India Team
Dec 14, 2022

SPN gets Drew McIntyre and John Abraham to smackdown a bank rober

Watch the film conceptualised in-house here

Sony Sports Network has rolled out a campaign ttiled 'WWE, 100% shudh' (pure) sports entertainment’ featuring WWE superstar Drew McIntyre along with actors Karthi and John Abraham.  


Conceptualised by SPN's in-house team, the film revolves around a bank robbery attempt. It opens up with Karthi playing a fake pregnant mother who tries to rob a bank. It then goes on to show McIntyre and Abraham stepping in to save the day in classic WWE style. 


Rajesh Kaul, chief revenue officer - distribution and International business and head - sports cluster, Sony Pictures Networks India, said, “It gives us immense pleasure to call ourselves the home of WWE, India’s most loved sports entertainment property. We at Sony Sports Network, aim to continue strengthening our fanbase in India by creating a deeper engagement with the youth. Our campaign sets out to build relevance with our target demographics and provide them with a holistic WWE experience.” 


Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

11 hours ago

Goafest 2024 set to host creativity experts while ...

The 17th edition of the festival will host over 50 speakers and entertainers across 20 sessions in addition to more than 15 masterclasses.

12 hours ago

Havas Worldwide retains Durex creative duties

As reported earlier by Campaign India, the pitch had several big-ticket agencies vying for the plum account alongside the incumbent.

13 hours ago

Clear Premium Water’s commercials champion ...

The series highlights the bottled water brand’s efforts to encourage conscientious consumption and environmentally sustainable practices, while shedding light on the issue of counterfeit products.

14 hours ago

India bags 8 pencils and 10 shortlists at D&AD 2024

BBDO India earns one of four White Pencils given out this year for making a difference in the industry.