Campaign India Team
Dec 23, 2022

Sofit helps John Abraham and Disha Patani stay fit enough to catch a flight

Watch the film conceptualised by Wunderman Thompson here

Sofit has rolled out a campaign 'fit is fab' featuring actors John Abraham and Disha Patani to highlight the significance of staying healthy to overcome any challenge. 
Conceptualised by Wunderman Thompson, the film opens with Patani and Abraham waiting for their flight at a boarding gate. As Abraham sips on his Sofit, Patani tries to finalise the main dance move for a show. They realise that they are waiting at the wrong gate for their flight. They navigate their way through various obstacles and people to make it on time for boarding. They take a sip of Sofit to feel refreshed before getting past a train of airport trolleys. The film closes with Patani gushing about finding a dance move for their show as they make their way to the correct gate.
Ankit Desai, marketing director, Hershey India,  said, “Consumers are increasingly hunting for healthier and delicious F&B options, but often fail to realise that fitness is a sustained effort that draws results in the long-term. For Hershey India, Sofit is a brand of strategic importance. Sofit, on back of protein, fiber, and delicious variants, stands for the proposition of ‘fit is fab’. It is an ideal drink for everyone who intends to lead and maintain a healthy and active lifestyle. Our new film features Sofit's brand ambassadors John Abraham and Disha Patani who are extremely fit and health conscious and resonate with our brand personality. The new communication encourages consumers to not just adopt, but also maintain a healthy lifestyle with energy and vigor. It strongly conveys that if you feel fit from the inside, you will ultimately be fab on the outside.”
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

3 days ago

Netflix announces ad tier milestone and adtech platform

The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.

3 days ago

Whisper unveils new phase of #KeepGirlsInSchool to ...

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.

3 days ago

Group M broadens remit of Wavemaker global chief ...

Jenner will remain as Wavemaker global chief executive.

3 days ago

Samsung's LTE Galaxy Watch6 campaign unlocks ...

The brand's latest film highlights the integration of LTE into consumers' lives, positioning the watch as a reliable digital companion.