Society Tea has launched a film for its 'Masala Tea' range.
Conceptualised by Black Swan Life, the film revolves around the union of cinema and tea. It shows that both are enjoyed more when there's masala involved.
Karan Shah, director, Society Tea, said, “With our latest Masala Tea TVC, we at Society Tea wanted to brew a campaign that reflects a beautifully balanced emotion between our country’s two favourites – cinema and chai. And what better way to do it than our quintessential ‘Dadi ma ki masala chai’. Society Tea’s Masala Tea is all about the highest quality, the traditional taste which is fortified with spices, an original masala recipe that is an excellent elixir and we definitely recommend you to try our grandmothers’ personal recipe blend. The TVC has beautifully captured a perfect blend of human emotions and an all-season national favourite beverage - masala tea.”
The film has been released in Hindi and Marathi.
Client: Society Tea
Creative agency: Black Swan Life
Director: Prashant Madan
Production house: Skylark Productions
Executive producer: Savio Shenoy