Campaign India Team
Feb 04, 2019

Society Tea celebrates India's love for masala

Watch the film conceptualised by Black Swan Life here

Society Tea has launched a film for its 'Masala Tea' range.
 
Conceptualised by Black Swan Life, the film revolves around the union of cinema and tea. It shows that both are enjoyed more when there's masala involved. 
 
Karan Shah, director, Society Tea, said, “With our latest Masala Tea TVC, we at Society Tea wanted to brew a campaign that reflects a beautifully balanced emotion between our country’s two favourites – cinema and chai. And what better way to do it than our quintessential ‘Dadi ma ki masala chai’. Society Tea’s Masala Tea is all about the highest quality, the traditional taste which is fortified with spices, an original masala recipe that is an excellent elixir and we definitely recommend you to try our grandmothers’ personal recipe blend. The TVC has beautifully captured a perfect blend of human emotions and an all-season national favourite beverage - masala tea.”
 
The film has been released in Hindi and Marathi.
 
 
CREDITS
 
Client: Society Tea
Creative agency: Black Swan Life
Director: Prashant Madan
Production house: Skylark Productions
Executive producer: Savio Shenoy
 
Source:
Campaign India

Related Articles

Just Published

10 hours ago

Adgcraft’s new AI vertical bets on India’s ...

As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.

11 hours ago

Good Morning Films wins big at CIFCA 2025

Campaign India’s Film Crest Awards spotlight standout work in ad and corporate films, judged for craft, execution, and storytelling.

17 hours ago

Where are India’s women at the global table?

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global stages like Cannes and Davos. Networks, not just skills, are the missing link.

1 day ago

Amazon’s Beautyverse blends content, commerce and ...

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for India’s digital-first consumers.