Shephali Bhatt
Jan 05, 2012

Snapdeal tempts 'Yamdude' in new TVC campaign

Watch the TVCs created by Draftfcb Ulka

wide player in 16:9 format. Used on article page for Campaign.,a group buying/daily discount deals website, has gone mainstream with its first TV advertising campaign created by Draftfcb Ulka.

The campaign features a 'yamdoot' (or God of Death) as the pivotal character. Called 'Yamdude' in the campaign, he is not able to resist the offers provided by the site,, which pushes him to do what is against his nature: save those people's lives who are on the verge of death.

In the first TVC, we see a sky diver who is about to fall off the sky since he is not able to pull the lever of his parachute. The 'Yamdude' appears and indicates it's time to leave now, to which the diver reasons that he hasn't been with a girl as yet which fails to change Yamdude's plans. He then takes out his Snapdeal coupons and laments that he hasn't been able to capitalise on them so far. Yamdude takes those coupons and pulls the lever for him, and the man gets another chance to 'live'. Yamdoot takes all those coupons and avails of the offers they contain and pampers himself. In the end, he states, "You live only once".

Watch the other three TVCs of this campaign here




On the idea behind the campaign, Sanjay Tandon, chief operating officer, Draftfcb Ulka, commented, "From the brand's perspective, we wanted to bring alive the fact that has a range of irresistible offers, and we wanted it to be entertaining as well. With this idea, wonderful hooks have been planted through entertainment messaging in all these ads." Tandon shared that the ad was shot in a studio in Mumbai where the team on the sets of the shoot really cracked up when the last lines were uttered by the central character.


Agency: Draftfcb Ulka
National creative director: K S Chakravarthy
Creative director: Shiveshwar Raj Singh
Copywriters: Anurag Bhalla, Akshat Ghildial, Richa Wadhera
Art director: Saurabh Kumar
Account management: Akash Sharma, Shruti Tandon, Deepak Kohli
Account planners: Sujith Sudhakaran, Neha Chopra
Film maker: Ameya Dahibavkar (Producer); Rajesh Krishnan (Director)
Production house: Soda Films
Media Agency: Radeus Advertising

Campaign India

Related Articles

Just Published

1 day ago

FCB Group India launches 'FCB Now', a tech-first ...

It created this initiative in collaboration with tech companies like Amazon, Google, LinkedIn, Jio, Meta, and ShareChat.

2 days ago

India dominates Effies APAC 2024 finalists

No less than 47 of the 121 APAC finalists hail from India, more than Australia and New Zealand, it's next two competitors, combined.

2 days ago

Beyond rainbow logos: Navigating Pride month in the ...

While some brands genuinely care about, and support, the LGBTQ+ community through the year, others indulge in rainbow-washing during Pride Month just to be trendy.

2 days ago

Campaign Global Agency of the Year Awards 2023: ...

India's White Rivers Media grabbed the silver in the Independent Digital Agency of the Year category at the inaugural ceremony.