Snapdeal, an online marketplace, has announced the launch of its new brand campaign ‘Dil Ki Deal’ featuring actor Aamir Khan. Conceptualised by Leo Burnett, this campaign marks a shift from Snapdeal’s earlier communication around the value a consumer derives by shopping on the platform. The brand is now positioning itself to build an emotional connect with customers.
The ad film features Khan as an observer, an onlooker, and also a consumer himself. He witnesses how wishes of people around him are being fulfilled through Snapdeal.. The film closes with Khan receiving ‘Dil Ki Deal’ (Snapdeal product) as a gift himself, and saying, “Paao apne ‘dil ki deal’. Only on Snapdeal.”
Sandeep Komaravelly, SVP - marketing, Snapdeal said, “We truly believe in the power of emotions and are sure that with Aamir Khan as the face of the ‘Dil ki deal’ campaign will receive a warm uptake amongst consumers.”
Komaravelly added, “With our previous campaigns, we have established the USP of Snapdeal being a destination that offers the widest assortment of products at great value. Building on that tangible benefit, we feel Snapdeal today has evolved to take the next step in its communication journey and lay emphasis on the emotional fulfilment it enables for its consumers. Shopping for loved ones is a very emotional and fulfilling experience. Snapdeal’s latest ‘Dil ki deal’ campaign showcases the same and rides on some such emotions of love, care, joy and fulfilment.”
The TVC currently on-air is available in 60 second and 45 second edits. And has been launched in regional languages including Tamil, Telugu, Kannada, Marathi, Bengali.
Creative Agency: Leo Burnett
Creative team: Sainath Saraban, Rajesh Minocha
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Watch the film conceptualised by McCann Worldgroup India