Campaign India Team
Mar 25, 2015

Snapdeal strikes emotional chord with ‘Dil ki Deal’

Watch the TVC conceptualised by Leo Burnett here

Snapdeal, an online marketplace, has announced the launch of its new brand campaign ‘Dil Ki Deal’ featuring actor Aamir Khan. Conceptualised by Leo Burnett, this campaign marks a shift from Snapdeal’s earlier communication around the value a consumer derives by shopping on the platform. The brand is now positioning itself to build an emotional connect with customers. 
The ad film features Khan as an observer, an onlooker, and also a consumer himself. He witnesses how wishes of people around him are being fulfilled through Snapdeal.. The film closes with Khan receiving ‘Dil Ki Deal’ (Snapdeal product) as a gift himself, and saying, “Paao apne ‘dil ki deal’. Only on Snapdeal.” 
Sandeep Komaravelly, SVP - marketing, Snapdeal said, “We truly believe in the power of emotions and are sure that with Aamir Khan as the face of the ‘Dil ki deal’ campaign will receive a warm uptake amongst consumers.” 
Komaravelly added, “With our previous campaigns, we have established the USP of Snapdeal being a destination that offers the widest assortment of products at great value. Building on that tangible benefit, we feel Snapdeal today has evolved to take the next step in its communication journey and lay emphasis on the emotional fulfilment it enables for its consumers. Shopping for loved ones is a very emotional and fulfilling experience. Snapdeal’s latest ‘Dil ki deal’ campaign showcases the same and rides on some such emotions of love, care, joy and fulfilment.”
The TVC currently on-air is available in 60 second and 45 second edits. And has been launched in regional languages including Tamil, Telugu, Kannada, Marathi, Bengali.
Client: Snapdeal
Creative Agency: Leo Burnett
Creative team: Sainath Saraban, Rajesh Minocha
Campaign India

Related Articles

Just Published

2 hours ago

CMO’s MO: Responsible marketing merits more ...

Schneider Electric India’s CMO advocates for marketing that drives societal good and environmental responsibility, beyond just metrics.

3 hours ago

Moves and wins roundup: Week of 15 July

The latest appointments and account wins from IN10 Media, Burson, Interactive Avenues, Positive Vibez Brand Solutions, M&C Saatchi Performance, Havas India, Adbuffs and more in our weekly news roundup.

4 hours ago

Zaid Al-Qassab is on a mission to change how ‘the ...

The new CEO tells Campaign why the agency group must become a solutions-based business, look beyond traditional advertising, and embrace learnings from markets including Singapore and Sydney.

5 hours ago

17 business leaders react to Trump assassination ...

CEOs rushed to social media to condemn the shooting after staying quiet about politics for most of this election cycle.