Snapdeal.com has launched a new TVC to highlight its app's Shake feature which lets the portal's mobile app users avail additional discounts. The ad film has been conceptualised by FCB Ulka Delhi.
The film features a man at an Indian wedding surrounded by the wedding party. He has a phone in hand with the Snapdeal app loaded. Amid the dancing, each time the protagonist gives the phone a shake it shows up discounts and one of the relatives gives the man some money indicating the savings earned from Snapdeal's app. The ad film ends with the man saying, 'Ab offers aapke haath mein' (Now, discounts are in your hands).
Sandeep Komaravelly, vice president marketing, Snapdeal.com, said, “The smartphone has become an extremely important medium to reach out to our customers. 50 per cent of our transactions on Snapdeal.com come via our mobile app. The Shake feature is an innovative step to amplify the user experience while shopping on the mobile application. The customers will be able to avail exciting offers on diverse range of four lakh products across 6000-plus brands.”
Sachin Das Burma, group creative director, FCB Ulka, added, “The shake feature is a new thing and we wanted the communication to demonstrate this in an interesting manner, without losing out on the entertainment quotient and slice of life situation that has been our attempt for all work we do on Snapdeal. I think we have managed to achieve that.”
Agency: FCB Ulka Avertising, Delhi
National creative director: KS Chakravarthy
Group creative directors: Sachin Das Burma, Anurag Bhalla
Creative team: Mukesh Sablania, Bipin Bist, Himanshu Saxena, Avinash Chauhan
Account management: M Damodaran, Ragini Sharma Banik, Shruti Kapoor
Agency producers: Alpa Jobalia, Mazhar Khan
Production house: Chrome Pictures
Director (film): Hemant Bhandari
Producers: Prafull Sharma, Nancy Beso