ShopClues scripts comic ode to gratitude, announces 'Thank You Sale'
Watch the ad film conceptualised by Enormous Brands here
Oct 07, 2015 10:16:00 AM | Video | Campaign India Team
ShopClues has launched 'Biggest Thank You Sale', marking its crossing a crore customers. Enormous Brands has conceptualised a TVC for the same. The sale will run from 5 to 10 October.
The film shows different situations where a person helps someone, but doesn't receive a 'thank you' in return.
The first instance is of a lady helping a blind man cross the road. After reaching the other side, he walks off without a word, leaving her a little angry at the lack of courtesy. At an office, another lady helps a peon struggling to open a door. He too leaves without a sign of gratitude. At a hospital, a lady with a plastered leg walks in on crutches and a lady offers her seat. She accepts it and even takes her help to sit, but doesn't say a thank you either. When the person who helped her looks on expecting her to say something, she gets only a glare in return.
A soundtrack expresses the angst of those helping others. With a Bengali accent, the lyrics say: 'Aisa kaisa cholega, thank you kaun bolega?' (This isn't done; who will say thank you?) A young man typing out an email, removes the 'thank you' before his signature and then sends out the mail. A lady driver in her car stuck in the mud amidst pouring rain is helped by two young men. As they push the car, she drives off without looking back. Once again, those helping her are perplexed and annoyed.
The voice over says, "Agar thank you bolne ke paise lagte toh duniya kuch aisi hoti. Lekin hum aise nahi hai. Shopclues ka bigger than the biggest thank you sale. Ek crore customers banane ke khushi mein jaw dropping deals aur ek lakh ke free Shopclues bucks." (If one had to pay to say thank you, the world would be like this. But, we at Shopclues aren't like this. Jaw dropping deals and a lakh free Shop Clues Bucks on the occasion of us crossing one crore consumers).
Radhika Aggarwal, co-founder and chief business officer, ShopClues.com, said, “We at ShopClues are thrilled at registering one crore customers. Through the 'Biggest Thank You Sale', we want each one of those one crore shoppers to revel in the celebration with us! The new TVC rolled out by ShopClues endeavours to create a buzz around this sale so that customers can make the best of the deals and discounts on offer.”
Agency: Enormous Brands
Creative: Ashish Khazanchi, OR Radhakrishnan, Niharika Rastogi, Kamal Chug, Santosh Jekate, Neha Sukumar
Servicing: Nikhlesh Jhingan, Smriti Chhabra Pant, Bharat Gupta
Planning: Poonam Raichura
Production house: Thread Films
Director (film): Khamlesh Soni
Producer: Shraddha Singhvi