Campaign India Team
May 27, 2015

Red Label breaks the tension of live-in relationships with tea

Watch the film conceptualised by Ogilvy & Mather here

Brooke Bond Red label has rolled out an ad film that looks at live-in relationships. The film has been conceptualised by Ogilvy & Mather and was released on the brands YouTube page on 21 May.
 
The door opens with a surprised young man as he is taken aback by unexpected visit by his parents on his birthday. As the parents enter, the mother comments on how pale the son looks. The mother goes on to say that she wants to get a ‘bahu’ (wife) for her son this year, but is interrupted and visibly surprised when she sees a girl in the house (toothbrush in hand). 
 
The son tells the parents that the girl is his live-in girl friend. The girl excuses herself. In the kitchen, the girl goes on to make Red Label tea for the parents.
 
When she tries to serve it to them, the mother stops the girl thinking that she would not know their tea preferences. Proving the mother wrong, the girl gives the parents their preferred going so far as to adding cardamom in the mother’s tea.
 
The film ends with the tension considerably less in the room as a voice over says, “kuch gharon ki chai mein apnepan ka swad hota hai.” (the tea of some houses have the taste of homeliness)    
 
Credits:
Client: Brooke Bond
Creative agency: Ogilvy & Mather
 
Source:
Campaign India