Kerovit has rolled out a campaign titled 'Freedom 3.0' featuring its brand ambassadors Ranveer Singh and Anushka Sharma.
Conceptualised by Crayons Advertising, the film aims to encourage the youth to embody a creative spirit and exude an imaginative outlook. It features Singh and Sharma using a bathroom to express, unwind, and eventually achieve the success they desire.
Rishi Kajaria, MD, Kajaria Bathware and JMD, Kajaria Ceramics, said, "We believe that Ranveer Singh has always embodied the feeling of 'freedom,' and the common thread of craziness, style, and uniqueness. The brand personality of Kerovit is young, bold, and lively, it is versatile and in branding terms, it has the 'everyman' personality, which makes it very relatable, friendly, and approachable for consumers. The same goes for Singh as he aptly personifies the brand."
He added, “As a prominent figure in the Indian film industry, Anushka Sharma has always been a fan favourite and has delivered nothing but brilliance in her craft. We saw her as an inspiring icon and felt that she perfectly fits our narrative of freedom. Both these superstars exhibit incredible versatility, and that just goes to show that they have the feeling of ‘freedom’ deeply rooted within. This coincides with our brand strategy and hence made our association like two peas in a pod.”