The Work
Campaign India Team
Feb 03, 2017

Pick of the Week: McDonald's

Watch the film conceptualised by Leo Burnett here

McDonald's film for its McDelivery app conceptualised by Leo Burnett is our pick this week.
 
The film narrates the story of two elderly neighbours, Mr Damle and Mrs D'Souza. Through the day they annoy each other with constant taunts. It takes a twist, when the lady overhears that Mr Damle's son can't meet him for dinner. She uses the McDelivery app to surprise the man with home delivered food. The man wonders who ordered the food. The delivery man informs him it's Mrs D'Souza. The voice over drives home the message 'Whether its distance between hearts or places, the McDelivery app can get rid of them'.
 
The film was published on YouTube on 30 January 2017.
 
Source:
Campaign India

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