Campaign India Team
Sep 22, 2021

Paytm First Games gets Sachin Tendulkar to play gully cricket, reveal benefits of the app

Watch the films conceptualised by Taproot Dentsu here

Paytm has rolled out a campaign for its online gaming destination, Paytm First Games.
 
The campaign consists of three films conceptualised by Taproot Dentsu featuring former Indian cricketer Sachin Tendulkar. 
 
Each of the films show Tendulkar playing a game of gully cricket and revealing a USP of Paytm First Games, stating why one should pick the platform.
 
The films released on social media on 18 September, 2021. 
Source:
Campaign India

Related Articles

Just Published

3 hours ago

Stagwell revenue rises 6% in Q1

Besides the US and the UK, all other geographies which includes APAC grew by 43.6%

3 hours ago

Marketers using experiments doubled from 18% to 36% ...

While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers still lack a complete view of ROI.

6 hours ago

When the care stops showing up

Apollo Hospitals’ Nurses Day film imagines a hospital without nurses, blending emotional triggers with a nod to gender inclusivity—for once.

6 hours ago

When packaging talks, who's listening?

As digital-first brands prioritise values over visuals, Edelman India’s senior strategist says that the packaging playbook is being rewritten—challenging legacy rules of shelf seduction.