The Work
Campaign India Team
Sep 22, 2021

Paytm First Games gets Sachin Tendulkar to play gully cricket, reveal benefits of the app

Watch the films conceptualised by Taproot Dentsu here

Paytm has rolled out a campaign for its online gaming destination, Paytm First Games.
 
The campaign consists of three films conceptualised by Taproot Dentsu featuring former Indian cricketer Sachin Tendulkar. 
 
Each of the films show Tendulkar playing a game of gully cricket and revealing a USP of Paytm First Games, stating why one should pick the platform.
 
The films released on social media on 18 September, 2021. 
Source:
Campaign India

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