Campaign India Team
Jul 11, 2018

PayPal targets Indian consumer, spreads 'safe hai' safety message

Watch the ad film conceptualised by Soho Square here

PayPal, a global player in the digital payments space, has rolled out its first marketing campaign for the Indian market. 
 
Conceptualised by Soho Square, the campaign titled 'Safe Hai' shows the story of an Indian and American family gearing up for a wedding. The bride's family (Indian) looks to purchase a hat for the groom's father. The mother of the bride looks it up online and uses PayPal to complete the order, even though her husband is skeptical about the online purchase. 
 
The scene shifts to the groom's family visiting the bride's house. The father of the bride hands over the hat to the groom's father. Similarly, the groom's father has a Pashmina shawl for him. He too used PayPal to make the payment for his order. 
 
Jayant Desai, head of marketing, PayPal India, said, “We are excited to launch our first marketing campaign in India. PayPal stands behind your money and lets you make payments within India and across the world with one account. Consumers and merchants want to feel the excitement of being part of a global economy. We want them to know that PayPal takes steps to ensure the safety of their financial data from being compromised while making online payments. Our campaign that has both traditional and digital legs to it and aims to drive comprehension amongst consumers and merchants how PayPal the safer, easier way to pay. Safe Hai”
 
The campaign consists of shorter films featuring the two families. 
 
CREDITS:
 
Creative agency: Soho Square
Production house: Rising Sun Films Pvt Ltd
Media buying agency: Mediacom

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Tarun Rai elevated as chairman and group CEO of JWT South Asia
Premium
2 hours ago

Tarun Rai elevated as chairman and group CEO of JWT ...

This is in addition to his current role as CEO

Premium
Bharat Suri joins Social Kinnect as VP - operations
Premium
4 hours ago

Bharat Suri joins Social Kinnect as VP - operations

His last full-time stint was with LinkedIn

Premium
Tribute: In God we trust
Premium
8 hours ago

Tribute: In God we trust

A former ad executive and veteran journalist pays a glowing tribute to the one and only Alyque Padamsee

Premium
Blog: If you do not know PewDiePie, you are just too old
Premium
9 hours ago

Blog: If you do not know PewDiePie, you are just ...

While T-Series is expected to dethrone the Swedish 'internet sensation' by the end of this month, the author explains 'the miracle called PewDiePie'