Campaign India Team
Jul 11, 2018

PayPal targets Indian consumer, spreads 'safe hai' safety message

Watch the ad film conceptualised by Soho Square here

PayPal, a global player in the digital payments space, has rolled out its first marketing campaign for the Indian market. 
Conceptualised by Soho Square, the campaign titled 'Safe Hai' shows the story of an Indian and American family gearing up for a wedding. The bride's family (Indian) looks to purchase a hat for the groom's father. The mother of the bride looks it up online and uses PayPal to complete the order, even though her husband is skeptical about the online purchase. 
The scene shifts to the groom's family visiting the bride's house. The father of the bride hands over the hat to the groom's father. Similarly, the groom's father has a Pashmina shawl for him. He too used PayPal to make the payment for his order. 
Jayant Desai, head of marketing, PayPal India, said, “We are excited to launch our first marketing campaign in India. PayPal stands behind your money and lets you make payments within India and across the world with one account. Consumers and merchants want to feel the excitement of being part of a global economy. We want them to know that PayPal takes steps to ensure the safety of their financial data from being compromised while making online payments. Our campaign that has both traditional and digital legs to it and aims to drive comprehension amongst consumers and merchants how PayPal the safer, easier way to pay. Safe Hai”
The campaign consists of shorter films featuring the two families. 
Creative agency: Soho Square
Production house: Rising Sun Films Pvt Ltd
Media buying agency: Mediacom


Campaign India

Related Articles

Just Published

8 hours ago

Facebook removed 7 million Covid-19 misinformation ...

The social-media network has shed light on the scale of the coronavirus misinformation problem, with posts related to fake cures among the millions it has removed over recent months.

8 hours ago

Spikes Asia brings awards forward to February 2021

Inaugural Spikes Asia Creativity Report will also be released as the awards move to become an early regional benchmark in the leadup to Cannes Lions.

9 hours ago

Drawing conclusions with Aditi Jain

Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Ogilvy

1 day ago

Amazon shows ease of selling on platform

Watch the films conceptualised by Ogilvy here